The audit that wins the pitch is the one with evidence attached
A prospect has seen three audits before yours, all of them a score and a list of red icons. Brainito's audit covers 77 factors across SEO, speed, conversion, content and AI visibility, and every verdict comes with the evidence behind it, so the prospect sees why, not just what. After they sign, the same audit re-runs weekly in their own workspace and becomes the report you send with the invoice.
Free to start. Paid actions use credits; most businesses spend $20 to $500 a month.
- 77 factors, each with the evidence behind the verdict
- One isolated workspace per client, switch without logging out
- Weekly re-audit catches regressions before the client does
- Share the report or export the PDF. Brainito-branded, not white-label
A good audit does two jobs: it opens the account and it keeps it.
In the pitch, the audit is proof you know more about the prospect's site than they do. Run it before the first call, open the three findings that cost them the most, and show the evidence: the actual title tags, the actual load time, the actual blocked crawler. Each failing factor links to the tool that fixes it, so the proposal writes itself from the fix list.
After the signature, the audit becomes the reporting. The client gets their own workspace, isolated from every other client and membership-checked on every request. The audit re-runs weekly, the SEO suite re-checks a single factor after a fix, and the client is invited at the role you choose: a viewer who reads the report, or a reviewer who approves the posts. The report they open is the one you worked from, so there is nothing to rebuild on Friday.
One honest limit. The report carries Brainito's branding. There is no white-label option that puts your logo on it. You can share it by link, export it as a PDF and attach it to your own proposal, and most agencies find that a report with evidence under someone else's name beats a branded one without it. If a fully white-labeled report is a requirement, this is not it yet.
- A score and a page of red icons77 verdicts with the evidence for each, in the prospect's own site
- A monthly report built by hand on FridayA weekly re-audit the client can open themselves
- One shared login and a password spreadsheetA workspace per client, switched from one account
- Findings in a PDF, fixes in a different toolEach factor linked to the tool that fixes it, as a task on the board
What agency audit tooling costs now
Typical US figures for an agency with ten to thirty clients, per month.
| Option | Typical monthly cost | What you get |
|---|---|---|
| SEO suite subscription | $130 to $500 | Site audits and rank tracking, with project limits that grow with the client count and no conversion or AI factors. |
| White-label reporting tool | $50 to $300 | Branded dashboards assembled from other tools' data, a connector per source, a seat per client manager. |
| Manual audit by a strategist | 6 to 10 hours per audit | At $75 to $150 an hour that is $450 to $1,500 of billable time before the pitch is won or lost. |
| Brainito audits | $20 to $500 | Full audits with evidence per client site, weekly re-audits, per-factor re-checks, PDF export, a workspace per client and the rest of the marketing workspace. Dashboards free, credits only for audits that run. |
Subscription ranges are what agencies report paying in 2026. The Brainito figure is what agencies on the platform typically spend. A full audit report runs about 100 credits, which is $5 of credits.
What the audit gives an agency
77 factors with evidence
SEO, speed, conversion, content and AI visibility, each factor with a verdict and the evidence behind it, plus a coverage meter showing how much of the site was checked.
A workspace per client
Contacts, audits, campaigns and analytics isolated per workspace, access checked on every request, and switching between clients from one account.
Weekly re-audit
Every client site re-run on a schedule. A regression after a theme update or a plugin install shows up before the client notices.
Re-check one factor
After a fix, re-check that factor alone in the SEO suite instead of re-running everything, and show the client green the same day.
Share or export
Share the report by link or export it as a PDF to attach to a proposal. The report is Brainito-branded.
The client at the right role
Invite the client as a viewer to read reports and dashboards, or as a reviewer to approve social posts on the post itself. Your team joins without seats to pay for.
The fix, not just the finding
Each failing factor links to the tool that fixes it, so a junior can execute from the audit without waiting on a strategist.
Findings as tasks
Send any factor to the client's Action Board with the page and evidence attached, assign it, and track it to done.
The rest of the workspace
Monthly plan, website builder, SEO suite, social with approvals, email, ads reporting and analytics per client, when the retainer grows past the audit.
From pitch to retainer
Audit the prospect
Run their site before the first call. Open the three findings that cost them the most and show the evidence.
Build the proposal from the fix list
Export the PDF, attach it, and price the work from the factors that failed.
Open their workspace
Once they sign, their site, contacts and reporting live in an isolated workspace. Invite them as a viewer.
Re-audit weekly, re-check per fix
The weekly run is the report. Per-factor re-checks show progress between runs. Nothing is assembled by hand.
Goes with
- For agenciesWorkspaces, switching and the whole roster.
- Free marketing auditRun it on a prospect's site now.
- Sample reportWhat the client sees, factor by factor.
- Weekly marketing reportThe re-audit, emailed every week.
- Competitor website auditThe prospect's site against the one that outranks it.
- PricingCredits, plans from $20 a month.
Run it on the site you are pitching this week.
The free audit is the pitch version. If the report is useful, the per-client workspaces and weekly re-audits follow.