Marketing Scorecard

Your Marketing Scorecard: One Score, Every Factor

See your entire marketing health in a single, trackable score, and watch it improve week over week as you fix what's flagged.

Brainito Marketing Audit Dashboard
Detailed Marketing Audit Report

What Goes Into Your Marketing Scorecard

Every factor behind the single score, broken down and explained.

Website Essentials

28 factors
Website Hero & CTA
Website Structure & Navigation
Website Interface
Process Clarity
About Us
Testimonials
Video
FAQs
Blog
Pricing
Lead Capture Form
Lead Magnets
Newsletter
Offers & Promotions
Sales Contact & Demo
User Account System
Refund Policy
Terms & Conditions
Privacy Policy
Phone Contact
Email Contact
Physical Address
Certifications & Compliance
Press Kit
Awards & Recognition
Support Email
Live Support
Social Proof & Metrics

On-Page SEO

6 factors
Meta & Title
Heading Structure
Image Alt Text
URL Structure
Internal Linking
Page-by-Page Audit

Technical SEO

31 factors
XML Sitemap
Robots.txt
AI Crawler Access
LLM.txt
Schema Markup
Schema Validation
Crawl Errors
Broken Links
Canonical Tags
Indexability
Hreflang
Core Web Vitals
Page Speed Optimization (Mobile)
Mobile Responsiveness
JavaScript Rendering
Lazy Loading
Rendering Strategy
CDN Performance
SSL Certificate
HTTPS Enforcement
Mixed Content
Security Headers
DDoS Protection
Google Analytics
Google Tag Manager
Conversion Tracking
Event Tracking
Google Search Console
Meta Pixel
Heatmap Tools
Cookie Consent

Marketing Channels

12 factors
Brand Analysis
Brand Search Volume
SERP
Social Media Presence
Paid Ads Activity
Affiliate & Partnership Programs
PR & Media
Guest Blogging
Community Engagement
Events, Webinars & Podcasts
Mobile App
Social Media Mentions
How it works

How It Works?

From domain to your marketing scorecard in under 60 seconds.

1

Enter Your Domain

Simply Enter Your Website URL And Start Instantly.

2

Get Detailed Audit Report

Receive A Complete Audit Covering Performance, SEO, And Growth.

3

Put It Into Action

Follow Clear Recommendations And Improve Results With Confidence.

Why one score, not ten separate reports

A marketing scorecard combines everything that affects your marketing performance, SEO, technical health, conversions, and more, into a single, trackable number, rather than leaving you to reconcile five different tools that each show a partial picture. Brainito's Marketing Health Score works this way: one number that reflects your overall marketing health, backed by the full detail underneath when you need to dig in.

What goes into the score

The score combines technical SEO, on-page SEO, website quality and speed, conversion optimization, and AI search visibility into one weighted number, so you always know at a glance whether your marketing health is improving or declining, without needing to interpret five separate dashboards.

Tracking progress over time, not just a snapshot

A single scorecard number is only useful if you can see it change. Because Brainito re-audits your site every week, your score updates automatically, so you can directly see the effect of fixes you've made and catch new issues as they appear, rather than wondering if last quarter's audit is still accurate.

Using the scorecard to prioritize, not just measure

The score isn't just a report card; each component connects to specific, ranked actions. If your score is held back by conversion issues rather than SEO, the scorecard makes that visible immediately, so effort goes toward the area actually limiting growth.

Frequently asked questions

What is a marketing scorecard?

A single combined score representing your overall marketing health across SEO, technical performance, conversions, and other factors, so you can track progress with one number instead of several disconnected reports.

How often does the score update?

Weekly. Brainito re-audits your site every Monday, so your Marketing Health Score reflects your current state, not a one-time snapshot from months ago.

Can I see what's driving my score up or down?

Yes, the score breaks down into its component factors (SEO, speed, conversions, and more), each with specific findings and fixes, so you can see exactly what's helping or hurting.

Customer Reviews

Watch marketers share their success stories.

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