LTV Calculator: Project Each Customer's Lifetime Value
Enter average order value, purchase frequency, and customer lifespan, and get a clear lifetime value figure in seconds, no spreadsheet needed.
Free with a Brainito account. No credit card required.
Set Smarter Budgets
Anchor your acquisition spend to what customers actually return over the full relationship.
Find Your Best Segments
Calculate LTV per segment or plan to see which customers deserve more of your attention and spend.
Strengthen Your Pitch
Walk into budget or investor conversations with a lifetime value figure you can actually defend.
Frequently Asked Questions
How is customer lifetime value calculated?
A simple version multiplies average purchase value by purchase frequency by average customer lifespan. If customers spend 100 dollars, four times a year, for three years, LTV is 1,200 dollars. The calculator runs it instantly from your inputs.
Why does LTV matter for marketing?
LTV sets the ceiling on what you can afford to spend acquiring a customer. Paired with CAC, it tells you whether growth is profitable, which channels to scale, and where retention gains would be worth the most money.
Is the LTV Calculator free to use?
Yes, it is free after creating a Brainito account. Model different segments, price points, and retention assumptions as often as you like throughout 2026 as your business evolves.
Know what a customer is worth before you decide what to spend winning one
One account unlocks ltv calculator plus 340+ marketing tools, weekly audits, and your action plan.