6 Digital Marketing Predictions 2022
As you know, 2022 has fallen, and marketing trends change day by day in the digital world. As a result, everyday markers struggle to connect customers, create a unified experience, and innovate.
What will be helpful to compete with your competitors this year? What are the digital marketing predictions in 2022? I am here with a lot of research and sharing my knowledge with you, so stay in touch with me till the end.
Here, I have mentioned 7 digital predictions that you should encounter to grow your business in 2022.
If you don't have a well-designed landing page, you are losing a business:
Landing pages are static pages that serve as a gateway to a website. These pages are usually those in which customers click on an ad and "come" because of the actual process of marketing promotion, marketing email, or marketing promotion. Also called "lead capture page" or "destination page."
Landing pages are considered a secret marketing tool by external audiences. Therefore, when a marketer claims that he has compiled a landing page, his client often misinterprets it as if it were just another web page.
These pages allow marketers to strategically position call-to-action elements such as links, forms, buttons, and other website elements for conversions. A landing page is the first contact point between the user and the brand, so marketers optimize this page to increase the chances of conversion.
But how can you create an attractive landing page? Don’t worry, and the below-mentioned steps will enough build a well-designed front page.
Headline:
A headline is where it all begins - interest, attention, and understanding. This is what compels a visitor to stay and learn more about what you are offering - or not.
The title should get the reader's attention.
It should tell the reader what the product or service is about.
The caption should be short. Never get it longer than 20 words, and if possible, limit it to 10.
Credible Subheadings:
The subtitle is the next thing you need to consider to create an effective landing page.
If the headline is visible to the visitor, the subheading will stop them. Together, these pieces of copy make one to two punches of the strength of a landing page. Here are the things to remember:
Typically, the convincing subtitle is placed directly below the main caption.
The subtitle should have some persuasive elements.
The subtitle can go deeper and more detailed than the main caption.
High-Quality Images:
Visual content is an integral part of working landing pages. This is because the brain processes image 60,000 times faster than text. This means that visitors will be immediately impressed by the images on your landing page.
So, as you select and place your photos, remember that
Images must be of high quality and large.
Images must be related to your product or service. For example, if you are selling a physical product, you must have a product image on your landing page.
If you are offering a service, the main purpose of the image should be to get attention and match the viewer.
Explanation:
Your landing page demands clarity about your offer. However, if a potential customer does not understand your product or service, you have lost them. So, a simple explanation is necessary.
Write about Problem and Solution:
After that, write something about the problem or pain. Isn't that confusing enough? “Yes. But this point is deliberately ambiguous because the idea of "problem" leaves much space for interpretation. The psychology behind pain is this: humans are connected to avoid the problem. Every product or service can help reduce it in some way.
Every human being is affected by the desire for pleasure which can take different forms. So after talking about the problem, discuss the solution or pleasure.
There are two main ways to add this to your landing page:
Show how much fun it is to have your service or product.
Show up how your product meets an emotional need apart from its active role.
Mention Contact Details:
Is your business legitimate? Then make it clear out on your landing page.
Some of the most persuasive landing pages I've visited have a variety of communication methods, including a physical address, and email address, a phone number, and a contact form as well.
Call to action:
This is an essential factor in creating a high conversion landing page.
None of the elements listed here are as important as your call to action. However, this is the element that the rest of the content on the page is designed to grab the viewer's attention.
2. Fewer business directories, more marketplaces, and gig-based platforms
Today, markers use numerous platforms to promote their business digitally, including Esty, Houzz, and many others.
Etsy:
It is an online marketplace that focuses on handmade, vintage or uniquely crafted items. To name just a few, such as art, clothing, jewelry, photography, beauty products, and toys.
What makes Etsy so great is that it makes it easy to sell your goods because it provides your store with a shopping cart, payment processor, and most importantly, a ready-made market for handmade items just like yours.
But how can you make a store on Etsy? It starts with a cover photo. It means, first, you would have to create eye-catching images that cover the entire space of your store. It’s very simples:
Open Canva and select any Etsy template.
Next, upload a high-quality image to create the cover photo.
When you are done with the image, save and download your design, and return to Etsy to upload.
The cover image can grow or end your branding. It can either motivate customers to come and buy or force them to scroll past searching for the next amazing thing.
Houzz:
Basically, Houzz is a social media network and includes a business directory to design and remodel everything. Houzz has a user base of over 35 million among consumers and sellers. This is nothing to sneeze at and is something you should take advantage of if you are in the design/remodeling business.
To market at this platform, first, you must make an account there, build a portfolio and upload, share your ideas book, help each other, and by the numbers.
Currently, it has over 35 million active users. 90% of consumers are homeowners capable and willing to make sweeping changes to their homes. Within the next two years, 84% of consumers plan a renovation, 40% plan to build or rebuild, and 10% create a custom home. Also, Houzz offers 300 million page views every month.
Therefore, it provides you with direct access to traffic as a platform that is high-quality, hyper-targeted, and ready to convert.
3. Consumers demanding quality content in video format - Instagram reels, YouTube videos :
The third and most crucial factor to consider is that customers always want quality content in YouTube Videos and Instagram Reels. So it's all about video content marketing.
Video content marketing is when brands create video content to enhance their profile online. The video is usually posted on either YouTube or social networks, although it can also be from live videos, webinars, courses, or self-hosted videos.
When done well, video can be a potent way for a brand to spread its message in a way that is easily reachable to a large audience. It runs with both B2C and B2B content strategies.
The fantastic thing about video content marketing is that it's becoming easier and easier to do effectively. In addition, the number of marketers' options means that something really happens to every business, even those without the traditional video recording or editing skills.
YouTube Videos:
Many ways of video marketing can help you improve your brand's YouTube content. However, it all starts with investing in quality content. This should be the northern star of your video marketing strategy.
You can improve your youtube content by following the below-mentioned steps:
Make each video around a topic or keyword.
Respond to all comments on your video.
Develop your brand's unique style.
Use an inimitable thumbnail.
Create structured and direct videos.
Keep searching for new ideas
Instagram Reels:
Instagram Reels is a great option to get the attention of your target audience and get your message out to your followers. Educating your customers turns out to be a very effective marketing strategy. Your customers are always drawn to things that are understandable and tailored to their needs.
Instagram reels content is also necessary to promote your brand. But how can you improve the content? It’s very simple. You just have to:
Use original and creative content.
Include closed captions and keep them sweet and short.
Share your reels on your feed.
Improve on-screen text placement
Add hashtags.
Use music or create your own audio from the Instagram library
Share your Instagram story.
Numerous platforms offer paid ads and rank your websites, such as Google ads, FB ads, and many others.
4. Influencer marketing will be the most important part of social media but don't forget everyone is an influencer - the power of word of mouth:
Influencer marketing is fast becoming a necessity for marketers. Inspiring people can help build an online buzz about the brand. It also strengthens the brand's reputation, improves audience engagement, and increases conversions.
In addition, partnering with inspiring people allows you to gain the trust of their audience. This is a great sense to grow your brand of loyalty lawyers in the long run. It helps you increase brand awareness and earn more revenue.
Collaborating with influencers can also be beneficial for your search engine rankings as it helps increase your reach. For example, if an influencer shares a direct link to your site on their blog, it is likely to drive traffic to your site and, as a result, increase your online ranking.
Basically, influencer marketing is a form of the social media marketing that uses influence validation and product mentions - people dedicated to socializing are seen as experts in their field. Influencer marketing works because social influencers trust them to follow through, and their recommendations serve as a form of social evidence for your brand's potential customers.
Here a question arises, how can you create a powerful marketing strategy? I have listed a few points. Please have a look at them.
Choose a platform (you can move to others later) and research to find influencer marketers.
Set a management strategy and budget.
Decide on message and goals.
After finding the right influencers, search for the ways to contact them.
In the end, review and refine your strategy.
5. Emails are a reminder; subject lines still matter the most:
Email marketing is a type of digital marketing in which e-mails are used to promote your business products or services. In addition, it can help you inform your customers by integrating your latest products or offerings into your marketing automation efforts.
And the subject of your e-mail is probably the most important word in the whole e-mail. This is the first impression; this is your tagline, that's why the recipient will open it or not. The subject line intends to say three simple words to the reader: "Tell me more."
The email's subject is like a company tagline if you think about it. Often, businesspeople will ask me about the tagline, or more often, they will ask me to choose between two options. The first is usually descriptive, describing what the product is, or does. The other is more impressive and has one purpose and one purpose, to tell me, "it sounds interesting; tell me more."
The purpose of your tagline is not to tell me everything, just as the subject line is not intended to save me time opening the email. But, conversely, the point is to force me to click on this email as opposed to the Delete button.
As I discussed earlier, the subject line is the tagline of your mail. It's imperative to make it attractive, that’s why you have to:
First of all, write the subject line because many people make the biggest mistake here. They forget to write it.
Put the necessary information at the beginning of the sentence.
Keep it short.
Remove filter words such as hello, thanks, etc.
Personalize it with the brand name or recipient’s name.
Show if you need an answer.
Be obvious about the email topic.
6. People don't read blog content, they scan articles. Well-formatted blogs are winning the race!
Correctly formatting your blog is almost as important as the quality of your content. Not only does this make it easier for your readers to digest the information you provide - but it also makes it easier for search engines to understand and display your blog in search outcomes.
While the quality of your content should speak for itself, most of us are visual learners. Therefore, our eyes are immediately drawn to making it more accessible and attractive to process written information on the Internet.
Formatting of Heading Tags:
When working in the content editor, make sure you're making a "hard return" after the header tag. Not only does it offer a nice pad of spacing between paragraph content, but it also ensures that your content will change from header text to normal "paragraph" text.
Additionally, blog headlines provide search engines with additional context about what your blog is about. So, it is crucial to use the correct header classification to clarify the importance of each header.
Use of List Formats:
In the graphical presentation of your blog, the application of list formatting can make or break whether someone wants to continue reading your blog or not. Here is our best advice:
Bullet points in the list formatted blog are visually apparent. They can be used for complete sentences or phrases.
Numerical lists are reserved for content that must be presented in a specific sequential order, such as a copy or 'top rated' list.
Dashs are often used instead of bullet points for a visual transformation.
Use of Italic and Bold Text:
Bold is great for calling out headers and sub-headers (if you're not using heading tags) or phrase phrases.
It's great to use slashes for hints, star references, and even an "information blurb" that tells people a bit of who you are at the end of every blog.
Spacing:
In general, when it comes to content breaks in your blog, we recommend the following:
Use double-space between sub-header and paragraph text.
Make sure that any line of text you want to highlight as a "heading tag" is on its own line.
Images must also have a "hard return" space before and after the text to allow padding between them.
Brainito Ranked As Top 20 Digital Marketing Agency
Brainito Marketing Agency has been recognized as a Top 20 Digital Marketing Agency in Las Vegas in 2021 by DesignRush.
DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.
Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.
Conclusion:
This was a considerable discussion on digital marketing trends in 2022. I talk about the 7 predictions about digital marketing, including a well-designed landing page, quality video content, influencer marketing, and others. I hope this marketing guide helps you grow your business according to modern trends.
