10 Must Read Marketing Books
Marketing is just not about selling things. It is about understanding the main points of people and then connecting them with the right solutions.
Every marketer who wants to become a great influencer should have a deep understanding of people and products.
Do you wonder what type of books may help anyone become better at marketing? If you are looking for some great recommendations, then you’re at the right place. Here are the top ten marketing books every enthusiast marketer should read.
Top Ten Books Every Marketer Should Read:
How to Win Friends and Influence People, by Dale Carnegie:
This self-help book tops the list on influential marketing. This is because of its valuable lessons related to interpersonal relationships, that help understands people well. More than 15 million copies have been sold internationally by this best-seller.
Dale Carnegie has wonderfully explained success stories from businessmen and politicians who excelled in their careers due to exceptional communication skills. This book is the best guide for building and managing healthy relationships among people. Every person, be it a marketer or even a student, has to manage relationships so this book is valuable for everyone.
We know that people drive business, that internally involves employees and externally involves customers. Hence, for a successful business, it is crucial to work on customer-employee relationships. The author teaches through his personal experiences that how to get people to like you and value your opinions, and how to respond to criticism.
This book helps to understand why some people have greater credibility than others and therefore, higher chances of growth and success.
This book is a must-read for every marketer who thinks he lacks emotional intelligence.
This book will help you make secure connections that’ll greatly help in marketing.
You will see yourself transform into an enthusiastic conversationalist. The author has mentioned remarkable techniques to handle people, and if you act upon them, you will surely gain a lot of popularity. Winning people to your type of thinking will no longer remain a daunting task, and you would be able to enjoy greater prestige than before.
The most beneficial part of this book is that it teaches you to apply basic psychology principles in your everyday life. It helps you gain the attention of a broader customer range, improves your sales, and helps you earn more profit than ever. You will no longer find yourself indulged in useless arguments, but instead, you will channelize criticism to overcome more enormous challenges.
This book should be bought by every marketer who wants to learn to understand people.
Buy it from https://www.amazon.in/How-Win-Friends-Influence-People/dp/0091906350
Change by Design: How Design Thinking Transforms Organisations and Inspires Innovation by Tim Brown
Tim Brown, the CEO of renowned company IDEO, has highlighted in this book how design strategies relate to every business level. This book is for creative thinkers and innovators who are searching for novel design ideas to thrive in their business.
This book is a thought-provoking guide to incorporate design thinking in every aspect of a business. Design thinking refers to the process that employs a designer’s methods to match the audience’s needs with a feasible business strategy. The design thinking approach helps solve problems creatively and offers unique solutions that can bring excellent results.
Tim Brown, in his book, has been successful in showing how could design thinking to be practically applied for improving interpersonal dynamics between a company and its customers.
This book attempts to explain the psychology of remarkable design and answers what is it that makes products respond to the customer’s needs. Brown further explores the possible barriers to a good design and how to minimise errors to bring about innovation.
This book is a good read for all the enthusiastic marketers since it helps construct a workable business strategy by incorporating design thinking into products and services. Brown interestingly narrates how a designer should be thought of as a storyteller whose ability to create a compelling story should be a measure of the quality of his skill.
This book encourages every marketer to explore how to apply design thinking to the business world successfully. It should be read by every marketer who wants to learn to understand the product. Do you know any marketer who would love this book?
Grab it from https://www.amazon.in/Change-Design-Transforms-Organizations-Innovation-ebook/dp/B002PEP4EG
Empathy: Why It Matters, And How To Get It, by Roman Krznaric
Roman Krznaric is a philosopher famous for his research on empathy by travelling worldwide. He mentions in this book what role empathy plays in our lives and how much of a significant quality it is to transform our relationships.
He has outlined ways for increasing the element of empathy in our lives by explaining six habits of highly empathetic people. He has also pointed out the barriers and constraints of insight.
Krznaric teaches extraordinary ways to connect with all sorts of people through his personal encounters with activists, journalists, actors, neuroscientists, and designers. He explains the power of empathy as a key to fundamental social changes.
This book is recommended for everyone who wants to live a contented and purposeful life. The author has beautifully put techniques to increase empathy in everyday life. They are useful for anyone who wants to improve their connections with both strangers and acquaintances.
This book may help marketers to be more considerate towards people’s feelings. To be able to understand others truly is a skill that can be learned through this book. This skill has the power to transform not only the outer world but also the inner realm of a person. Good human bonds are what make our lives worth living after all.
This book is a must-read for everyone who wants to learn to build empathy toward others.
This book is readily available at: https://www.amazon.in/Empathy-Why-Matters-How-Get/dp/0399171401
Purple Cow: Transform Your Business By Being Remarkable, by Seth Godin
This book is every entrepreneur’s favorite. Seth Godin, in this brilliant masterpiece, describes how important it is to stand out amongst others. He urges every businessperson to think out of the box and break the old traditions that work no more in the modern world.
Godin added another idea to the traditionally known 5 Ps of marketing. He named it ‘the purple cow’ opinion. This idea stems from a story that depicts several hundreds of cows in France, and all of them being black and white. These cows, despite being useful, became invisible over time, because of a purple cow that stood out among them, making them appear too mainstream. Godin inspires readers to take challenges and walk on different paths to becoming noticeable. He argues that being good is not enough when you could be remarkable.
This book encourages young marketers to think more creatively and come up with revolutionary ideas if they want to be recognised in the business world. It is easy to take the safe road, but it will only land you at the same place. If you dream big and want to make a mark, then you’ll not mind taking risks. Don’t go with the flow; be the flow!
For anyone who is seeking inspiration to start a business, this book is a refreshing read. It will motivate you to walk out of your comfort zone and chase your dreams. Ask yourself, are you ready to be a purple cow?
You can understand purple-cow marketing more from this book available here: https://www.amazon.in/gp/product/B002RI9S9M/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i25.
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, by Thales S. Teixeira
This book is an excellent guide to digital transformation written by Thales S. Teixeira, who is an intellectual professor. Teixeira explains through different stories and cases how a startup can disrupt an industry and what should leaders do to avoid digital disruption. He gives the idea of a successful innovative business model to win a broad range of customers and how to keep them.
Teixeira highlights the strategies that could be used by potential startups to get ahead of others. He discusses that competition has changed over the years, and now startups steal customers using innovative business models that break links in how the customers purchase and utilise services and products. These startups decouple the customer value chain, and a successful business could be built by value-creating decoupling.
It has been explained that what causes digital disruption in today’s markets is not technology but consumer behavior. Consumers are willing to flock to those business models that promise them more value. What requires most changes and innovation is the business model. Try to understand the customer’s value chain from their viewpoint. Know what the customers want and the steps they follow to get what they want. A successful digital startup decouples this value chain and manages disruption to its advantage.
If you are a marketer, reading this insightful piece would enlighten you, and you will learn to define the customer journey.
So, what are you waiting for? Purchase your copy of this book from https://www.amazon.in/Unlocking-Customer-Value-Chain-Decoupling/dp/152476308X/ref=sr_1_1?crid=JGFQEXFR2VTP&dchild=1&keywords=customer+journey&qid=1596368272&s=books&sprefix=customer+journey%2Cstripbooks%2C312&sr=1-1
Ultimate Guide to Google Adwords: How to Access 100 Million People in 10 minutes, by Perry Marshall
This book by Perry Marshall covers the latest news in Google Adwords and further elaborates Google’s Product Listing Ads, enhanced campaigns and Google’s universal analytics. Variations in the Big data advertising domain have also been uncovered in this book.
This book guides to formulate a refined version of business hypothesis. It teaches to identify the pain points of potential customers and understand their business goals. It elaborates how to mold business hypothesis to what is needed by the customers. It encourages to develop Google Ads that address those pain points. You can learn to improve the sales process based on Google Ads lessons. Once you have a robust ad-to-sale process, you can further scale up with social media, email marketing and Google tools.
This book is an excellent learning resource for marketers who can draw valuable lessons from it. They can find the latest information on Google Adwords, along with new examples and techniques. Marketers can learn ways to build a remarkable Adwords campaign that can significantly increase visibility in the search engine, double the traffic on their website, and expand their sales.
This book is essential for business owners and entrepreneurs who want to increase their customers and sales in a cost-effective way.
Anyone who is newly learning Adwords or wants to learn Google Adwords should purchase this copy available at https://www.amazon.in/Ultimate-Guide-Google-AdWords-Million/dp/1599186128/ref=sr_1_1?dchild=1&keywords=Google+Ads&qid=1596368351&s=books&sr=1-1
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes, by Perry Marshall, Keith Krance and Thomas Meloche
Perry Marshall, along with co-authors pinpoints how Facebook Advertising could be used to find your right audience and gain a manifold return on every investment. Facebook has made it very easy for businesses to reach and engage with an enormous number of active users. This book provides clear directions to take actions and achieve results. Strategies to create effectively, and the authors have highlighted far-reaching Facebook ads.
Facebook is undoubtedly an essential network for digital advertising. This book explores advertising with Facebook in amazing details. The option of Newsfeed Advertising on Facebook integrates and targets ads to the best places to make sure that users see them. This book will correctly guide anyone who wants to avail commercial benefits from Facebook.
Facebook Advertising just like every digital advertising, requires a strategy to achieve desired results. What makes it engaging is that who sees ads can be customized with selecting demographic tools. There are further choices and bidding algorithms to configure advertising campaigns. The authors do not limit their talk on Facebook Advertising but also elaborate using the Facebook interface.
This book is a helping guide for the entrepreneurs and business people who want to attract massive traffic directly from social media marketing. Any marketer interested in running a Facebook campaign or anyone who wants to start a business by making a Facebook page should read this guide thoroughly to learn Facebook advertising. This outstanding book should be present in every marketer’s bookshelf.
It can be purchased from https://www.amazon.in/Ultimate-Guide-Facebook-Advertising-Potential/dp/159918611X/ref=pd_sbs_14_1/259-6559131-1895710?_encoding=UTF8&pd_rd_i=159918611X&pd_rd_r=2b80cc3e-c747-4aa3-83d1-763772fb9daf&pd_rd_w=mvR7X&pd_rd_wg=2dIPY&pf_rd_p=00b53f5d-d1f8-4708-89df-2987ccce05ce&pf_rd_r=X6DGQJKYFE4T3YR435J6&psc=1&refRID=X6DGQJKYFE4T3YR435J6
SEO 2019: Actionable, Hands-on SEO, Including a Full Site Audit (WebMaster), by Andy Williams
This book is a useful guide on SEO strategy written by Andy Williams in 2019. There are very few SEO books that teach search engine optimization, and it is one of them. Most freely available online advice is no more applicable because it is outdated and can kill rankings. It is essential to follow the right SEO advice and go for the SEO plan that does not involve the risk of a Google penalty.
This guide addresses what SEO is and what are the major ranking factors. It teaches safe and useful search engine optimization strategies that can be employed to get a high ranking with Google. It is a challenge to stay updated with the algorithm changes that are taking place so rapidly at Google. Fortunately, it is no longer difficult if one has the correct mindset. This book gives an opportunity to explore ways to create unique content, increase domain authority and construct authority links. It guides how to provide visitors with what they demand and get high rankings through smart backlinking.
This book should be a top priority read for everyone who wants to learn SEO to accomplish a high ranking on Google. Andy Williams has good experience in the SEO field, and his strategies are definitely worth applying. This book is highly recommended to all the beginners who want to learn the best SEO practices to achieve top rankings on Google.
If you are a marketer who is eager to learn about search engine optimization, then you’re at the right place.
Waste no more time and gain valuable SEO strategies from this guide available at https://www.amazon.in/Seo-2019-Actionable-Hands-Including/dp/1794084290/ref=sr_1_12?dchild=1&keywords=SEO&qid=1596368415&s=books&sr=1-12
All Marketers Tell Stories (with a New Preface): The Underground Classic That Explains How Marketing Really Works-and Why Authenticity Is the Best Marketing of All, by Seth Godin
It is a brilliant book on marketing written by the legendary writer Seth Godin. Godin has made a point in this book that marketers, in reality, are not liars but are storytellers. It is the consumers who are liars; they are the ones deceiving themselves, be it about anything. Consumers choose to believe and trust the stories provided by marketers because they find a fulfilling truth in them about their selves. It is the power of a good story; you can earn your consumers’ trust, and this credibility is everything you require to be successful at marketing.
This book elaborates the importance of authentic storytelling for marketing. If a business truly believes in its services, then it would take time to tell a convincing story that resonates well with consumers. Marketers can benefit from only one kind of lie, and that is the one that fits the consumer’s perspective and makes services or products better. Stories have the potential to go viral, and that’s why they hold so much significance in marketing.
The author also urges to beware of inauthentic stories since they can turn the tables. If marketers get selfish and abuse this valuable tool of marketing, then they would be labelled as a fraud.
This knowledgeable book is recommended to all marketers and entrepreneurs who struggle with marketing. Godin describes that every great story agrees with the consumer’s worldview, and this is what makes them feel secure. He warns never to underestimate the potential of first impressions because people nowadays make judgements in seconds.
Godin claims that authenticity is what drives marketing and makes it successful in the long run. The story you choose to sell your product can only be convincing when it is authentic. Therefore, this art of storytelling should be practiced carefully.
This book is a top read for every marketer who wants to learn content marketing.
If you truly want to grasp the idea of marketing by compelling storytelling then don’t forget to order your book from https://www.amazon.in/All-Marketers-Tell-Stories-Works/dp/1591845335/ref=sr_1_7?dchild=1&keywords=Content+marketing&qid=1596368454&s=books&sr=1-7
Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing, by Ian Brodie
This book by Ian Brodie comprehensively covers a broad range of techniques that could be employed in email marketing. Every chapter ends with easy-to-apply points that could be effectively used to construct a new business and improve existing businesses.
The author discusses online marketing strategies and practical email marketing skills to expand the business. It mentions that the primary email persuasion principle is to build credibility with customers with useful techniques. The author explains a ‘customer insight mapping’ process that urges to understand the potential clients and customers thoroughly before starting email campaigns.
Ian elaborates methods to tempt subscribers such that they exchange email addresses for some incentives or valuable information in the lead magnet. The author then guides writing the best emails in a friendly and persuasive tone and sheds light at the optimum timing and perfect frequency of sending emails. To convert subscribers to paying clients is the subject covered next followed by the importance of automation in emails. An exciting aspect discussed in this book is the science and impact of influence.
The author has brilliantly explained ways to capture and engage the audience and to establish long term relations with them. Building credibility with the audience and meeting their needs in the right manner is the best way to generate ever-increasing sales with email marketing. He mentions the different kinds of email marketing technologies available and explains how to decide which type of email marketing technology works best in the current scenario.
This book is easy to understand, and its action points can be readily applied by marketers and entrepreneurs to increase their sales.
If you are interested in deriving benefits from unique email marketing strategies, then purchase this book from https://www.amazon.in/Email-Persuasion-Captivate-Authority-Marketing/dp/0992763118/ref=sr_1_2?dchild=1&keywords=email+marketing&qid=1596368500&s=books&sr=1-2.
Conclusion:
The most important aspect of marketing is to understand the potential needs of clients and align the products and services of your business to satisfy them. These ten marketing books are an eye-opener for every marketer who is struggling to promote their content and increase their sales.
Struggling With Digital Marketing?
Get Step by Step DIY Marketing Plan & Discuss Your Growth Challenges With Our Digital Marketing Consultants!
