Edtech Startup

About the Business

Witfind is an upskilling platform that bridges the gap between education and employability in the Data and AI sector. It is a digital training platform offering courses in data analysis, data engineering, Generative AI, and business process analysis for job-ready professionals.

The Challenge

As a new startup, Witfind had no existing leads for its courses and required a strong digital marketing strategy to build brand awareness and generate demand. Everything had to be built from scratch, including brand positioning, online presence, and lead generation.

Our Approach

We began by creating a structured marketing strategy for the first three months and then executed it consistently. Brainito initially focused on building brand visibility, followed by converting engagement into measurable outcomes through lead generation.

• Consistent social media publishing and audience engagement
• Content creation around the courses offered
• Instagram Facebook and LinkedIn campaigns using visual storytelling
• Carousels and industry-specific content
• Organic growth through strategic content planning
• Meta ad campaigns for lead generation
• Building a strong digital presence for long-term growth and brand awareness
• CRM setup and email automation using GoHighLevel
• Regular website updates with relevant course content

The Solution

We maintained consistency in social media content to increase awareness, trust, and visibility. Social media campaigns were executed for seasonal offers, including Christmas and Black Friday sales, supported by Meta ads. The website was integrated with CRM tools for lead tracking and segmentation based on course interest. We also built structured email funnels and shared weekly insights with the community to nurture leads and drive course enrollments.