Eye Care Hospital

About the Business

Eye Care Hospital is a leading eye care provider in Ahmedabad, offering advanced treatments including Contoura LASIK surgery. With the launch of a new branch, the hospital aimed to expand patient reach and increase utilization of its OPD and surgical services.

The Challenge

Despite investing heavily in Facebook advertising, Eye Care Hospital struggled with low patient conversion rates. While leads were generated, OPD footfall remained inconsistent, follow-ups were fragmented, and the new branch was operating below capacity. The hospital needed a structured, healthcare-specific digital strategy focused on real patient acquisition, not just leads.

Our Approach

Brainito focused on improving visibility, intent targeting, and conversion discipline.

• SEO optimization to capture organic demand for eye care and LASIK treatments
• Google Ads targeting high-intent searches related to Contoura LASIK and eye procedures
• Facebook Ads refinement with clearer messaging and stronger calls-to-action
• Structured lead follow-up system to reduce drop-offs
• Social media optimization to build awareness and growth

The Solution

Brainito implemented a comprehensive digital strategy designed specifically for healthcare decision cycles. By aligning search intent, ad messaging, and follow-up processes, the hospital moved from lead generation to consistent patient conversion, improving OPD utilization and surgical bookings.