Promo Video Ads

Why Video Ads Are Important Now?

In a world where consumers are bombarded with advertising from all sides, it's more important than ever for businesses to find ways to cut through the clutter and reach their target audiences. Video ads offer a powerful solution, thanks to their ability to capture attention and deliver information in a highly engaging format.

While video ads have been around for years, they are becoming increasingly important as consumers spend more time watching online video. In fact, a recent study found that nearly two-thirds of consumers say they are more likely to consider products or services after seeing them in a video ad.

There are a number of reasons why video ads are so effective. First, they are visually appealing and can grab attention even when people are scrolling through their social media feeds or watching videos on other sites. Second, they are relatively short, so viewers can quickly get the information they need without having to commit to a long ad.

Finally, video ads often create an emotional connection with viewers, which can lead to higher brand recall and purchase intent.

For all these reasons, businesses should consider using video ads as part of their marketing mix. When done well, they can be an extremely effective way to reach and engage consumers.

Our Process:

Step1. Understand product/service and market

Before we start creating your video ad, we want to make sure that we really understand your domain and what will resonate with your audience. We'll do some deep research and put together the best ideas to make sure that your video ad is truly impactful.

Step2. Scriptwriting

Assuming that you have a general idea of what you want to promote in your video ad, our next step is to sit down and write a script. This is where we really get to know your target audience and what they want to see. We take the time to understand what motivates them, what interests them, and what will ultimately get them to take the action you want. Once we have a firm grasp on who your target audience is, we start writing the script. We keep in mind all of the information we gathered about your target audience and craft a script that we believe they will respond positively to. Our goal is always to write a script that engages your target audience and gets them excited about your product or service.

Step3. Storyboarding

Storyboarding is the process of drawing out your ideas and planning the project. This is where you decide what will happen in the video, how it will look, and what kind of message you want to communicate.

Step4. Voiceover - Tone that your market needs

Your voiceover should be reflective of the tone that your market needs. If you're targeting a more serious audience, then a more formal and professional tone might be appropriate. However, if you're targeting a younger or more casual audience, then a more relaxed and friendly tone would be better suited. Keep in mind who your target audience is and what kind of tone will resonate with them.

Step5. Video editing

The real magic happens in the video editing process, where we use stock footage, motion graphics, and animation to connect ideas. This is where we take all of the raw footage and turn it into a cohesive, engaging story that communicates your message effectively. We pay close attention to detail in this step, making sure that every transition is smooth and every element is in its proper place. By the time we're finished editing, your video will be polished and ready to reach your target audience.

Step6. Review & Improvements

Our team of experts reviews your video ad before we deliver it to you to ensure that it meets all of your expectations. We want to make sure that you are happy with the final product and that it effectively communicates your message.

Types of Video Ads For Marketing:

• Youtube Video Ads

Youtube video ads are a powerful way to reach your target audience. You can use them to promote your brand, product, or service, and drive traffic to your website. There are a few different types of youtube video ads, and each has its own advantages.

Pre-roll Ads: Pre-roll ads are the most common type of youtube video ad. They appear before the video starts, and viewers have the option to skip them after 5 seconds. These ads are typically 15-30 seconds long, and you can use them to promote your brand or product.

Mid-roll Ads: Mid-roll ads appear in the middle of the video, and viewers cannot skip them. These ads are typically 30-60 seconds long, and you can use them to promote your brand or product.

TrueView Ads: TrueView ads are similar to pre-roll ads, but they allow viewers to skip the ad after 5 seconds. These ads are typically 15-30 seconds long, and you can use them to promote your brand or product.

Bumper Ads: Bumper ads are 6 second non-skippable ads that appear before or after a video. You can use these ads to promote your brand or product, and drive traffic to your website.

• Facebook Video Ads

Facebook video ads are short, skippable ads that appear in between users' video content. They can be up to 15 seconds long, and they can include both images and videos. Facebook video ads are a great way to reach out to potential customers on the world's largest social network.

• Instagram Video Ads

Video is a powerful format for telling stories and connecting with audiences. And with over two billion active users, Instagram is one of the most popular platforms for sharing videos. That's why more and more businesses are using Instagram video ads to reach their target customers.

Instagram video ads are short, vertical videos that appear in between people's Stories. They're a great way to grab attention and showcase your brand in a creative way. Plus, they're easy to make and can be very cost-effective.

• Instagram Reel Ads

Instagram Reels is a new short-form video feature that allows users to create 15-second videos set to music. These videos can be edited with various creative tools and then shared on the Instagram feed or in Stories. Now, Instagram is introducing Reels ads, which will allow businesses to promote their products and services through this new video format.

Reels ads will appear in between users' normal feeds, and they will be clearly labeled as sponsored content. Businesses will be able to target their ads to specific users based on interests, demographics, and behaviors. And like other Instagram ads, businesses will be able to track the performance of their Reels ads and make adjustments accordingly.

The introduction of Reels ads is a major development for businesses who want to reach Instagram users with their marketing messages. With over two billion monthly active users, Instagram is one of the most popular social media platforms in the world. And now, with Reels ads, businesses have another way to connect with this vast audience.

• Tiktok Video Ads

As the popularity of TikTok continues to grow, so does the opportunities for brands to reach users through video ads. While some users may find these ads annoying, there is no doubt that they are effective in reaching a wide audience. For businesses, TikTok video ads offer a unique way to connect with potential customers.

When creating a TikTok video ad, it is important to keep your target audience in mind. You want to create an ad that is relevant and interesting to them. Keep your ad short and sweet, as users have a short attention span on Tik Tok. You also want to make sure your ad stands out from the rest, as there is a lot of competition on the platform.

Overall, TikTok video ads are a great way to reach a large audience with your message. If you can create an appealing and attention-grabbing ad, you will be sure to connect with potential customers on this popular social media platform.

• TV Commercial Video Ads

TV commercial video ads are a powerful way to reach consumers. They are typically short, attention-grabbing, and often have a call-to-action that encourages viewers to take some kind of action.

TV commercials can be very costly to produce, but they can also be extremely effective in reaching a wide audience. For businesses, it is important to carefully consider the target audience and the overall objectives of the ad before investing in a TV commercial.

Benefits of Video Ads:

• Video Ads are more engaging than images

Video ads are more engaging than images for a number of reasons. For one, videos are more visually stimulating than images, making them more likely to capture viewers' attention. In addition, videos can convey a lot more information than images, making them more effective at conveying a message. Finally, video ads are more likely to go viral than image ads, meaning they have the potential to reach a much larger audience.

• Video Ads are more likely to be shared

It's no secret that people love sharing videos. In fact, according to a recent study, video ads are more likely to be shared than any other type of ad. This is great news for businesses who are looking to get their message out there, as it means that more people will see and hear your ad.

There are a few reasons why video ads are more likely to be shared than other types of ads. First, videos are incredibly engaging and capture attention in a way that text and images simply can't. They're also easy to consume, making them perfect for sharing on social media. And finally, people often associate video ads with positive emotions, which makes them more likely to be shared with others.

So if you're looking for a way to reach more people with your marketing message, consider using video ads. With their high engagement and shareability, they're sure to give your business a boost.

• Video Ads can be used to teach and train

Video ads can be used to effectively teach and train users on a variety of topics. For example, video ads can be used to demonstrate how to use a product, how to assemble a product, or how to operate a piece of machinery. Additionally, video ads can be used as a tool for customer service training or employee onboarding. By using video ads, companies can ensure that their employees or customers are receiving the best possible training.

• More than half of consumers prefer video ads

Video advertising is one of the most effective ways to reach consumers. In fact, more than half of consumers prefer video ads over other types of ads. Here are some benefits of using video advertising

• Video drives emotional engagement

Emotional engagement is key to any successful marketing campaign, and video is the perfect medium to create that engagement. When done correctly, video can create an emotional connection between the viewer and the product or service being advertised. This connection can lead to increased sales and brand loyalty.

Conclusion

In conclusion, video ads offer many benefits for businesses. They are an effective way to reach a large audience, and they can be used to target specific demographics. Video ads are also a great way to build brand awareness and create an emotional connection with potential customers. When used effectively, video ads can be a powerful marketing tool.