Influencer Marketing

Why Influencer Marketing?

Consumers trust other consumers. People do business with people they like and trust. Influencer marketing is the most powerful way to connect your brand with ‘your’ people. Influencer marketing is an effective way to reach your target audience. A recent Forrester survey showed that brands that used influencer marketing were able to drive a 16% increase in revenue.

There are many benefits of influencer marketing, but one of the most important is that it can help you reach a larger audience than you could on your own. When you partner with an influencer who has a large following, you tap into their audience and expand your reach significantly.
Another benefit of influencer marketing is that it can help build trust and credibility for your brand. When someone we trust endorses a product or service, we are more likely to give it a try. And because influencers often have intimate relationships with their followers, their endorsements carry more weight than traditional advertising.

Our Process:

Step1. Understanding purpose of campaign

Before starting any influencer marketing campaign, it’s important to first understand the purpose of the campaign. What are you trying to achieve? Is the goal to increase brand awareness, drive traffic to your website, or generate sales? Once you know the purpose of the campaign, you can start to identify which influencers will be the best fit to help you reach your goals.

Step2. Curate Influencers

The next step in our process is to curate a list of influencers that we think would be a good fit for your brand. This can be tricky, as there are a lot of factors to consider and not all influencers are created equal. But don't worry, we're here to help!

Step3. Contact influencers and negotiate price

The third step in our influencer marketing process is to contact the influencers that you would like to work with and negotiate a price. This is where you will need to be very clear about your budget and what you are willing to pay for each post or mention. Once you have reached an agreement, it is time to move on to the next step.

Step4. Payment approval from client

After you and the influencer have agreed on a price, the next step is to get approval from the client. This is important because you want to make sure that the client is happy with the price before moving forward.Once you have approval from the client, you can then move on to the next step in the process.

Step5. Campaign execution

The final step in our process is executing the campaign. This includes working with the influencers to create content, monitoring the campaign to ensure it is running smoothly, and analysing the results once the campaign is complete.

We work closely with our influencers throughout the campaign to ensure they are creating high-quality content that aligns with our brand. We also provide them with guidance on what type of content we would like to see, and when we would like it to be published.

Monitoring the campaign is essential to ensure everything is running smoothly and that all deadlines are being met. We also use this time to track engagement levels and assess whether the content is resonating with our target audience.

Once the campaign is complete, we analyse all of the data to see how it performed. This allows us to identify what worked well and what could be improved for future campaigns.

Note:

Package does not include influencer fees

We work directly with business owner, this package is not for Marketing Agencies

Mode of communication will be email, if you have team; we will communicate with one person to avoid confusions

Types of influencers:

• Mega-Influencers

Mega-influencers are social media influencers with a large following. They typically have over 1 million followers and can reach a wide audience. Mega-influencers are often celebrities, but they can also be everyday people with a large following.

As a business, working with a mega-influencer can be beneficial. Their large following means they can reach a lot of people, and they often have high engagement rates. Mega-influencers can also help to build brand awareness and create buzz around your product or service.

However, working with mega-influencers can be expensive and it’s important to make sure that their values align with your brand. You should also consider the size of their following and whether or not their audience is relevant to your target market.

• Macro-Influencers

Macro-influencers typically have between 500,000 and 1 million followers and are considered to have a far reach. They tend to be well-known in their niche or industry and have a high degree of influence over their followers.

While they may not have the same level of influence as celebrities or mega-influencers, they are still highly influential and can generate a lot of buzz around a product or brand. Macro-influencers typically have engaged audiences who trust their opinion, making them powerful advocates for a brand.

Due to their large follower base and high degree of influence, macro-influencers can be more expensive to work with than other types of influencers. However, they can also be more effective in promoting a product or brand to a wide audience.

• Mid-Tier Influencers

Mid-tier influencers typically have between 50,000 and 500,000 followers. They are often more niche than mega-influencers, with a narrower focus on a particular topic or interest. This can make them more relatable and authentic to their audience.

Mid-tier influencers usually have more engagement than mega-influencers, as their followers are more likely to be interested in what they have to say. This makes them ideal partners for brands looking to reach a specific target market.

• Micro-Influencers

Micro-influencers are social media users with a smaller but more engaged following than celebrities or macro-influencers. They typically have between 10,000 and 50,000 followers, and their posts receive high levels of engagement (likes, comments, shares).

Micro-influencers are often experts in their niche or industry, which gives them credibility with their followers. Their smaller following also makes them more relatable than larger influencers, making it easier for brands to work with them.

• Nano-Influencers

Nano-influencers are social media users with a relatively small following. While they may not have the same reach as macro- or mega-influencers, they can still be powerful advocates for your brand.

Nano-influencers typically have between 1,000 and 10,000 followers. They tend to be more engaged with their followers than bigger influencers, and their posts often feel more personal. This can make them more relatable, and therefore more trustworthy, to their followers.

Because of their smaller followings, nano-influencers are usually less expensive to work with than other types of influencers. And since they're often more engaged with their followers, you may see better results from working with them.

Top 5 Influencer Marketing Benefits

• Reach New Audiences

As the world of marketing continues to evolve, so do the ways in which businesses can reach new audiences. In recent years, one of the most effective methods for doing so has been through influencer marketing. By partnering with popular social media users who have a large following, businesses can tap into new markets and gain exposure to a wider audience than they would have otherwise. If you have looking for Social media management service, check out Brainito’s marketplace

• Boost SEO Efforts

There are many benefits to incorporating influencer marketing into your digital marketing strategy, but one of the most important is the boost it can give to your SEO efforts. By working with influencers who have high-quality websites and a large following, you can get your brand in front of a new audience and earn valuable backlinks to your site.

• Enhance Reputation & Trust

With so much content being created and shared online every day, it can be difficult for brands to stand out and be seen as trustworthy. But by partnering with influencers who have a large and engaged following, brands can tap into that trust and use it to enhance their own reputation.

When done right, influencer marketing can help brands build trust with their target audience. By aligning themselves with influencers who are already trusted by their followers, brands can tap into that trust and use it to boost their own reputation.

In addition to enhancing reputation, influencer marketing can also help brands build trust with their target audience. By partnering with influencers who are already trusted by their followers, brands can tap into that trust and use it to build relationships with their target customers.

• Get Product Feedback

As a business owner, you are always looking for ways to improve your products and services. One way to get valuable feedback is to use influencer marketing.

When you work with influencers, they will test out your products and give you their honest opinion. They will also share their experience with their followers, which can help you reach a larger audience.Influencer marketing can also help you build relationships with industry leaders and learn from their expertise. You can tap into their knowledge to make your business even better.

Overall, influencer marketing is a great way to get product feedback, reach a wider audience, and build relationships with industry leaders.

• Get Social proof

As a business owner, you know that social proof is one of the most important factors in whether or not someone buys your product. And when it comes to influencer marketing, social proof is even more important.

Think about it – when you see a celebrity or an expert using a product, you’re more likely to believe that it’s actually a good product and worth buying. That’s because we trust people who we see as authority figures and whose opinion we value.

So when an influencer posts about your product on their social media channels or writes a positive review, that serves as social proof for your business and can help convince others to buy your product.