Google Ads Management

Why Should You Do Google Ads?

There are numerous reasons why you should use Google Ads to promote your company. Because Google is the most popular search engine in the world, you can be certain that your ad will be seen by a large number of targeted people. Google Ads are also extremely effective at reaching out to potential customers. People can be targeted based on their location, age, gender, interests, and other factors. This ensures that your advertisement reaches the intended audience. Another reason to use Google Ads is that they are inexpensive. You can budget for your ad on a daily basis and only pay when someone clicks on it. As a result, Google Ads is a very cost-effective way to market your company. Finally, Google Ads are an excellent way to track the effectiveness of your marketing campaigns. You can monitor how many people see your ad, how many click on it, and how many become customers. This data can assist you in optimising your campaigns for better results.

What Do We Do?

1. Setup Google ad Campaign 

We can help you create a Google Ads campaign that's tailored to your business goals. We'll use our experience and expertise to select the right keywords, write effective ad copy, and set up your campaign so that it's optimized for success. You can trust us to set up a campaign that will help you achieve your desired results.

2. Setup Demographics, Language

There are a few important things to know about the demographics of Google Ads. First, ads are targeted to users based on their location, language, and sometimes even gender. This means that if you want to target ads to a specific country or region, you can do so. Additionally, you can target ads to users who speak a certain language.

3. Define Bidding Strategy 

There are a few different ways to bid on Google Ads, and the right strategy for you will depend on your business goals. The three main types of bidding are cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-impression (CPM).
Cost-per-click (CPC) is the most common type of bidding. With CPC bidding, you pay each time someone clicks on your ad. CPC bidding is a good option if you want to drive traffic to your website or landing page.
Cost-per-acquisition (CPA) bidding is a type of CPC bidding. With CPA bidding, you pay each time someone completes an action on your website, such as making a purchase or signing up for a newsletter. CPA bidding is a good option if you want to focus on conversions and leads.
Cost-per-impression (CPM) bidding is a type of advertising where you pay each time your ad is shown. CPM bidding is a good option if you want to increase brand awareness or reach as many people as possible.

4. SEMrush based keywords research 

We use semrush to research keywords for our Google Ads campaigns. This allows us to find the most popular and relevant keywords for our products and services, and allows us to bid on those keywords in order to get our ads seen by potential customers. Semrush also provides other valuable data, such as search volume and competition levels, which helps us fine-tune our campaigns for maximum efficiency.

5. Add Negative keywords 

Google ads negative keywords are words or phrases that you add to your campaign or ad group that help to filter out unwanted traffic. By adding these words as negative keywords, you can ensure that your ads don't show up for searches that are not relevant to your products or services.Negative keywords can be especially useful for campaigns that are targeting a specific geographic area. Adding negative keywords is a great way to improve your campaign's performance and make sure that you're only getting relevant traffic. If you're not sure which words or phrases to add as negative keywords, start by looking at your search terms report to see which queries are resulting in clicks but aren't converting.

6. Competitor research 

We utilize a number of methods to research our clients' competitors. This allows us to get a detailed understanding of their strategies and how they are approaching the market. We use this information to help our clients develop their own unique selling proposition and position themselves in the market in a way that will allow them to succeed.

7. Setup Sitelink Extensions

Sitelink Extensions are a great way to improve your Google Ads campaigns. By adding additional links to your ad, you can provide potential customers with more information about your business and what you have to offer. Sitelink Extensions can also help improve your click-through rate, which can result in better campaign performance and improved ROI.

8. Setup Location Extensions

Location Extensions are a great way to let your customers know where you are located. By adding your business address to your ads, you can make it easy for customers to find you. Plus, customers can even get directions right from your ad. Location Extensions are available for both search and display ads, so you can reach potential customers no matter where they are searching.

9. Setup Structured Snippet Extensions

With Structured Snippet Extensions, you can provide potential customers with more information about what you have to offer before they even click on your ad. This is a great way to improve your click-through rate and increase the chances that potential customers will find what they're looking for on your website.

10. Setup Call Extensions

Google Call Extensions are a powerful way to connect with potential customers who are searching for your products or services online. By adding a click-to-call button to your ads, you can make it easy for people to get in touch with your business directly from their search results.

Call Extensions can be an effective way to boost your ad's performance, since they allow people to take action immediately after seeing your ad. In addition, they can help improve your click-through rate (CTR) by making it easier for people to contact you.

If you're interested in setting up Call Extensions for your Google Ads campaigns, our team can help. We have extensive experience setting up and managing Call Extensions, and we can tailor them to meet your specific needs.

11. Setup Message Extensions

Google Message Extensions are a powerful tool that can help businesses connect with potential customers. By setting up a Message Extension, businesses can add a click-to-message button to their ads which allows customers to easily contact the business. This can be a great way to increase leads and conversions, as customers can easily get in touch with businesses they're interested in. Additionally, Message Extensions can help businesses save money on ad spend by allowing them to only pay for clicks on the message button, rather than paying for all ad views. Overall, Google Message Extensions are a valuable tool that can help businesses connect with potential customers and save money on ad spend.

12. Setup AdWords App Extensions

Google AdWords app extensions are a powerful way to promote your app and increase downloads. By setting up an extension, you can link directly to your app from your ad, making it easy for potential customers to find and download your app. App extensions can also be used to provide additional information about your app, such as ratings and reviews.

13. Setup AdWords Callout Extensions

Google's Callout Extensions allow you to add extra text to your ad, giving you more space to promote your unique selling points. This can be a great way to stand out from the competition and attract attention to your ad. You can use Callout Extensions to highlight things like free shipping, special offers, or differentiating features.

14. Setup AdWords Price Extensions

Google's Price Extensions allow you to display your product or service's price directly on your ad, making it easy for potential customers to see how much your offering costs. By displaying additional information about your product or service prices, you can give potential customers the confidence they need to make a purchase. In addition, Price Extensions can help you stand out from the competition by providing an extra level of detail that other advertisers may not be offering.

15. Setup Promotion Extensions

If you're looking to promote your latest offer or sale, Google ad Promotion offer Extensions are a great way to do it. You can add these extensions to your existing ads, and they'll appear as a clickable promotion in your ad text. When someone clicks on the extension, they'll be taken to the landing page for your offer.

16. Test & optimize multiple ad copies 

We test and optimize multiple google ad copies to ensure that our clients are getting the most out of their advertising spend. By constantly testing and tweaking the ad copy, we are able to get the best results for our clients. This means more clicks, more conversions, and ultimately more sales.

17. Setup multiple ad groups 

We setup multiple google ad groups in order to better target our advertising. By doing this, we are able to specifically target our ads to those who are most likely to be interested in what we have to offer. This leads to a higher conversion rate and a lower cost per lead.

18. Setup Conversion and Tracking, optimisation

We provide a full-service Google Ads management solution that includes conversion tracking and optimisation. We set up your account correctly from the start, so you can measure your return on investment and make informed decisions about your campaigns. Our team of certified Google Ads experts will help you get the most out of your budget and achieve your marketing goals.

19. Improve Quality score 

We Improve google ad quality score by optimizing your ad campaigns to ensure that they are as relevant and targeted as possible. This helps to improve your click-through rate (CTR) and conversion rate, which in turn raises your Quality Score. A higher Quality Score means lower costs per click and better ad positions, so it is well worth the effort to try and improve your score.

20. Optimize Location Targeting

We are a Google ads certified company and we specialize in optimizing Google ads for location targeting. We have a team of experienced and certified professionals who know how to get the most out of your budget and help you achieve your marketing goals. We will work with you to create a customized campaign that targets your customers in the right location and at the right time. With our help, you can reach more customers and grow your business.

Our Google Ad Management Process:

Step1. Understand product and target audience

We believe that understanding your product and target audience is key to managing your advertising effectively. Our Google Ad Management Process is designed to help you do just that.
First, we'll work with you to understand your product and what makes it unique. Then, we'll help you identify your target audience and understand their needs and wants. armed with this knowledge, we'll then create a customized advertising plan that will help you reach your goals.
Throughout the process, we'll be there to provide guidance and support, ensuring that your ads are seen by the right people at the right time. So if you're ready to take your advertising to the next level, contact us today and let's get started.

Step2. Define ad structure and prepare ad copies, keywords

When creating a Google ad, it's important to consider both the structure of the ad and the copy that will go into it. The structure of the ad should be such that it highlights the most important information and keywords, while the copy should be engaging and persuasive.The first step in defining the structure of your ad is to choose what type of ad you want to create. There are several different types of ads available on Google, each with its own strengths and weaknesses. For example, text ads are generally simple and straightforward, but they don't offer much in terms of visuals. Display ads, on the other hand, can be quite eye-catching but may require more work to create.

Step3. Setup ad campaign

Once ad copies are ready, we We setup well optimized Google Ad campaigns that are designed to generate the maximum return on investment for our clients.

Step4. Optimise campaigns

Our team of experienced online marketing professionals will work closely with you to create an effective campaign that targets your specific audience. We'll also provide ongoing support and analysis to ensure that your campaigns are performing as effectively as possible. Contact us today to learn more about how we can help you reach your online marketing goals.

Types of Google Ads We Do

• Google search/ PPC Ads

Google search ads are the most common type of Google ad. They appear when people search for something on Google using keywords that you’ve selected.PPC ads, or pay-per-click ads, are another type of Google ad. With PPC ads, you only pay when someone clicks on your ad. These ads can be effective if you have a tight budget and want to make sure your money is being well spent.

• Google display ads

Google display ads are graphic advertising units that can appear on Google websites and apps, as well as across the millions of sites in the Google Display Network. Display ads come in all shapes and sizes, with various features to help you attract attention and get your message across. You can use text, images, videos, and rich media to create engaging ad experiences that reach your target customers where they're already spending time online. With Google display ads, you can control where your ad appears, who sees it, what kind of people you want to reach, and how much you're willing to spend. Plus, you can measure the impact of your campaigns with detailed reports so that you can continually improve your results.

• Google shopping ads

Google shopping ads are a type of Google ad that allows businesses to showcase their products in a visually appealing way. Businesses can use Google shopping ads to promote their products on Google.com, in the Google Shopping app, and on partner sites and apps. When users search for products on Google, they may see relevant shopping ads next to the search results. Shopping ads include an image of the product, the product’s price, and the name of the business that is selling the product. Users can click on a shopping ad to learn more about the product or go directly to the business’s website to purchase the product.Google shopping ads can be a great way for businesses to promote their products online. They are visual and allow businesses to showcase their products in a way that is appealing to users. Shopping ads also provide users with important information about the product, such as the price and the name of the business that is selling it. This information can help users make informed decisions about whether or not they want to purchase a product.

• Google universal/ mobile app ads

Google's universal/mobile app ads are a great way to promote your app to users across all devices. These ads can be used to target users who have installed your app, as well as those who haven't yet installed it.With universal/mobile app ads, you can show your ad on over a billion devices, including phones, tablets, and computers. You can also reach users who are using different operating systems, such as Android and iOS.Universal/mobile app ads are available in both the Google Display Network and the Google Search Network. You can use these ads to target users who are searching for specific terms related to your app, or you can use them to reach general audiences through display advertising.To create a universal/mobile app ad, you'll need to provide some basic information about your app, including its name, icon, and description. You'll also need to select a targeting option and choose where you'd like your ad to appear.

• Google hotel ads

Google hotel ads are a type of Google ad that allows hotels to advertise their rooms and rates on Google. When someone searches for hotels on Google, they will see your hotel's ad along with your room rates. If they click on your ad, they will be taken to your hotel's website where they can book a room.

Google hotel ads can be a great way to increase bookings for your hotel. They allow you to reach potential guests who are already interested in staying at a hotel and make it easy for them to find and book a room at your hotel.

• Google local ads

Google local ads are a type of Google ad that is specifically targeted to users in a particular location. For example, if you own a business in New York City, you can target your ads to people who search for keywords related to your business in New York City. This ensures that your ad is seen by people who are most likely to be interested in what you have to offer.Local ads can be a great way to attract new customers, as they allow you to specifically target potential customers in your area. However, it is important to note that local ads are not free – you will need to pay for each click on your ad. Nevertheless, if you feel that local ads could be beneficial for your business, they are definitely worth considering!

• YoutubeVideo ads

There are two types of video ads that can be run on YouTube: in-stream and discovery. In-stream video ads play before, during, or after other videos on YouTube. Discovery video ads appear on the YouTube homepage, as well as on the search results page when someone is looking for a specific type of video.

YouTube video ads can be a great way to reach your target audience. They can be used to promote your brand, product, or service in a creative and engaging way. You can use video ads to tell a story, show off your products or services in action, or even just create awareness for your brand.

• Google re targeting ads

Google re targeting ads are one of the most effective types of Google ads. They allow you to target your ads to people who have already visited your website or used your app. This ensures that your ad is shown to people who are more likely to be interested in what you're selling. Re targeting ads can be used to promote special offers, new products, or anything else that you think would be of interest to someone who has already shown an interest in your business.

It takes approx. 2-3 months to optimize campaigns, it works better with a landing page and well-optimized website 

KIND NOTE: This package does not include paid ad cost and video ad development