Digital Marketing For Photographers

Marketing Strategies For Photographers

A photographer must start a business and adopt different marketing strategies to succeed. That is why they might need to catch up on their marketing tactics, which is a big mistake. It can take a lot of work to run a photography business. It requires a strong and long-term marketing plan. Photographers must highlight their brand and increase awareness to attract more potential customers. There are varieties of techniques and strategies that can help photographers generate leads and increase brand visibility.

If you are a photography business beginner, get started with a solid promotion plan. Stay calm, as it will be tough initially, but gradually, everything will work smoothly when you learn to move. You will consider it powerful when you start seeing its results and achieving the required objectives. This article can greatly help you, as it provides the ten most effective photography marketing strategies. So let's dive into these tactics to make it easy for you to do business.

Center Your Strategy around the Niche

A niche refers to a specialized segment within the broader photography industry where you can target specific customers with distinct needs. Here's how to implement a "Niche" marketing strategy for photographers:

Identify Your Niche

Determine the area of photography that aligns with your passion, skills, and expertise. This could be anything from wedding photography, newborn photography, landscape photography, pet photography, food photography, or any other specific genre that interests you. By narrowing your focus, you can become an expert in that particular field, which attracts clients seeking specialized services.

Research Your Target Audience

Understand the characteristics, preferences, and pain points of your target audience within your chosen niche. Conduct market research to identify the demand for your services and tailor your marketing efforts accordingly. For instance, if you specialize in family photography, your target audience might consist of new parents or families looking to capture precious moments.

Create a Distinct Brand Identity

Your brand should reflect your chosen niche and appeal to your target audience. Develop a unique brand identity, including a logo, color palette, and style that communicates your specialization and sets you apart from competitors. Consistency in branding across your website, social media, and marketing materials is essential for brand recognition.

Build an Online Portfolio

Showcase your expertise in your chosen niche through a compelling online portfolio. Include high-quality images that demonstrate your skills and tell a story about your niche. Organize your portfolio into categories relevant to your specialization to make it easy for potential clients to find what they are looking for.

Optimize Your Website for SEO

Implement search engine optimization (SEO) techniques on your website to improve your visibility in search engines. Use relevant keywords related to your niche in your website content, image descriptions, and meta tags. This will help potential clients find you when searching for specific photography services.

Content Marketing

Create valuable content related to your niche to establish yourself as an authority in the field. Write blog posts, create videos, or offer guides and tips that resonate with your target audience. Share this content on your website and social media platforms to attract and engage potential clients.

Leverage Social Media

Social media platforms are powerful tools for marketing photographers. Share your niche-specific work regularly, engage with your followers, and collaborate with influencers or other professionals in your niche. Use relevant hashtags to reach a wider audience interested in your specialization.

Offer Specialized Packages

Design custom photography packages tailored to your niche audience's needs. Highlight the benefits of choosing a specialized photographer over a generalist and explain how your expertise will enhance their experience.

Participate in Niche Communities

Join online forums, groups, or communities related to your niche. Engage with members, share your knowledge, and participate in discussions. This will help you establish connections within your niche and potentially attract new clients through word-of-mouth referrals.

Client Testimonials and Referrals

Encourage satisfied clients from your niche to leave testimonials on your website or review platforms. Positive reviews and referrals from clients within your specialized field can greatly boost your credibility and attract new clients.

Craft a Portfolio to Showcase Skills and Expertise

A portfolio is an essential tool for photographers to showcase their work and attract potential clients. A well-crafted portfolio can make a significant difference in establishing credibility, demonstrating expertise, and winning new business. Here are the key steps to create an effective portfolio as part of your marketing strategy for photographers:

Select Your Best Work

Begin by curating a collection of your finest photographs. Choose images that highlight your skills, style, and versatility. Aim for a diverse selection that showcases your ability to handle different subjects, lighting conditions, and photography genres.

Define Your Niche

While having a diverse portfolio is essential, it's equally crucial to identify and emphasize your niche. Determine the specific types of photography you excel in, such as portraits, landscapes, weddings, wildlife, fashion, etc. Specializing in a particular area helps potential clients understand your expertise.

Organize Your Portfolio

Create a cohesive and visually appealing layout for your portfolio. Consider organizing images thematically, chronologically, or by subject matter. Ensure that your portfolio is easy to navigate, with clear sections and a logical flow.

Quality Over Quantity

Avoid overwhelming viewers with too many images. Focus on quality rather than quantity. A concise and powerful portfolio that leaves a lasting impression is more effective than a lengthy one with mediocre shots.

Tell a Story

Use your portfolio to tell a compelling story about your photography journey and experiences. Add captions or short descriptions that give context to each image, sharing your thought process or the story behind the photograph.

Consider Your Target Audience

Tailor your portfolio to appeal to your target market. If you are primarily targeting wedding clients, include more wedding-related images. If your focus is on commercial photography, showcase relevant commercial projects.

Online Presence

In today's digital age, having an online portfolio is crucial. Create a professional website to showcase your work. Ensure it is mobile-friendly, easy to navigate, and loads quickly. Use high-resolution images that highlight the details of your work.

Include Contact Information

Make it easy for potential clients to get in touch with you. Include your contact information on every page of your portfolio website. Consider adding a dedicated contact page with a contact form and your social media links.

Update Regularly

Keep your portfolio up-to-date with your latest and best work. Remove older or less relevant images that no longer align with your current style or niche. Regular updates show that you are active and committed to your craft.

Seek Feedback

Before making your portfolio public, ask for feedback from fellow photographers, mentors, or friends. Constructive criticism can help you improve the presentation and selection of images.

Social Media Integration

Integrate your portfolio with your social media accounts to expand your reach and engage with potential clients. Share your work regularly on platforms like Instagram, Facebook, and Twitter.

Build a Website That Draws in and Engages Your Audience

Creating a visually appealing website is essential for photographers as it serves as a showcase of their work and reflects their unique style and brand. A well-designed website not only attracts potential clients but also keeps them engaged, ultimately converting visitors into customers. Here are some key elements and tips for building a visually appealing website as part of a marketing strategy for photographers:

High-Quality Visuals

As a photographer, your website should be a testament to your skills. Use high-resolution images that demonstrate your talent and expertise. Ensure the photos are well-lit, properly composed, and showcase a diverse range of your work to highlight your versatility.

Clean and Intuitive Layout

Simplicity is key when it comes to website design. Choose a clean and intuitive layout that allows visitors to navigate easily. Avoid clutter and excessive animations that might distract from your photography.

Responsive Design

With an increasing number of people accessing the internet via mobile devices, having a responsive website is crucial. Make sure your website adapts to different screen sizes and maintains its visual appeal on both desktop and mobile devices.

Color Scheme and Typography

Select a color scheme that complements your photography style and brand identity. Consistent typography that is easy to read adds professionalism to your website.

Gallery Organization

Organize your photo galleries into relevant categories, such as weddings, portraits, landscapes, etc. This makes it easier for visitors to find specific types of photography and ensures they stay engaged with your content.

About Page

Create an engaging "About" page that tells your story, showcases your personality, and helps potential clients connect with you on a more personal level.

Contact and Booking Information

Make sure your contact information is readily available and easy to find. Include a contact form and clear instructions on how potential clients can inquire about your services or book a session.

Testimonials and Reviews

Display positive testimonials and reviews from previous clients. This social proof can help build trust and confidence in your skills.

Blog or Portfolio Updates

Regularly update your website with fresh content, such as blog posts or portfolio additions. This not only keeps your website interesting but also helps with search engine optimization (SEO).

Call-to-Action (CTA)

Strategically place CTAs throughout your website to encourage visitors to take specific actions, such as contacting you for a consultation or signing up for a newsletter.

Social Media Integration

Link your website to your social media profiles to encourage visitors to follow your work and share your content.

Loading Speed

Optimize your website's loading speed by compressing images and using efficient coding. A slow-loading website can deter potential clients.

Search Engine Optimization (SEO)

Implement basic SEO techniques to improve your website's visibility on search engines, ensuring that more people discover your stunning photography.

Accessibility

Make your website accessible to all users, including those with disabilities. Use alt tags for images and ensure proper contrast for text readability.

Use Social Media to Your Advantage

Utilizing social media effectively can significantly boost your marketing efforts and help you establish a strong online presence. Here are some key points to consider when leveraging social media as a photographer:

1. Choose the Right Platforms

Identify the social media platforms that align with your target audience and photography niche. Instagram and Pinterest are popular choices for photographers, as they are visually-focused platforms that allow you to display your portfolio effectively. Additionally, platforms like Facebook and Twitter can be beneficial for sharing blog posts, behind-the-scenes content, and interacting with a broader audience.

2. Create a Consistent Brand Image

Your social media profiles should reflect your photography brand consistently. Use the same profile picture, handle, and bio across all platforms. Develop a cohesive aesthetic that matches your photography style, ensuring that visitors instantly recognize your work when they visit your profiles.

3. Showcase Your Portfolio

Regularly update your social media with high-quality images from your portfolio. Use captivating captions to tell the story behind the photos, provide insights into your creative process, or share interesting anecdotes from your photo shoots.

4. Utilize Hashtags Wisely

Hashtags are essential for increasing the discoverability of your content on platforms like Instagram. Research relevant and popular hashtags in the photography community, including location-based tags, genre-specific tags, and trending tags. This will help your content reach a broader audience and potential clients interested in your type of photography.

5. Engage with Your Audience

Social media is a two-way communication channel. Respond to comments, messages, and direct inquiries promptly. Engage with your followers by asking questions, running polls, or initiating conversations around photography-related topics. Building strong relationships with your audience can lead to word-of-mouth referrals and repeat business.

6. Collaborate with Influencers and Brands

Partner with influencers or brands that align with your photography style. Collaborations can expose your work to a wider audience and help you gain credibility. For example, team up with a local fashion blogger for a photoshoot or collaborate with a tourism company for destination photography.

7. Share Behind-the-Scenes Content

Take your audience behind the curtain by sharing behind-the-scenes glimpses of your photo shoots. This humanizes your brand and creates a deeper connection with your followers, showing them the effort and passion you put into your work.

8. Run Social Media Contests and Giveaways

Organize contests or giveaways to encourage engagement and attract new followers. Ask participants to share their favorite images, tag friends, or use a branded hashtag to enter. Prizes can include free photography sessions, prints, or discounts on your services.

9. Monitor Analytics and Adjust Your Strategy

Pay attention to social media insights and analytics to understand which posts perform well and resonate with your audience. Use this data to refine your content strategy and posting schedule for better results.

10. Stay Updated with Social Media Trends

Social media platforms and trends are constantly evolving. Stay informed about the latest features, algorithm changes, and trends to optimize your social media presence continually.

Driving Traffic and Conversions through Google's PPC Advertising

Google Pay-Per-Click (PPC) advertising is a powerful tool for photographers looking to promote their services and reach a broader audience online. PPC ads allow you to display your photography business at the top of Google search results and other partner websites, generating targeted traffic and potential clients. Here's why you should consider incorporating Google PPC ads into your marketing strategy:

Increased Visibility

Google is the most widely used search engine globally, making it an ideal platform to gain visibility for your photography services. With PPC ads, your business can appear at the top of relevant search results, ensuring that potential clients see your offerings first.

Targeted Audience Reach

PPC advertising allows you to target specific keywords, locations, and demographics. This precision targeting ensures that your ads are shown to potential clients who are actively searching for photography services in your area, increasing the chances of attracting qualified leads.

Cost Control

One of the significant advantages of PPC advertising is that you have control over your budget. You can set a daily or monthly spending limit, ensuring that you don't overspend on advertising. Additionally, you only pay when someone clicks on your ad, making it a cost-effective option.

Quick Results

Unlike some other marketing strategies, PPC ads can deliver immediate results. Once your campaigns are set up and approved, your ads will start appearing on Google, and you can begin attracting potential clients almost instantly.

Measurable Results

PPC platforms provide detailed analytics and performance metrics. You can track the number of clicks, impressions, and conversions your ads receive, giving you valuable insights into the effectiveness of your campaigns. This data allows you to make informed decisions and optimize your ads for better results.

Ad Extensions

Google PPC ads offer various ad extensions that can enhance your ad's visibility and relevance. Extensions like site links, callouts, and location information provide additional details about your photography services, making it easier for potential clients to engage with your business.

A/B Testing

With PPC advertising, you can run A/B tests to compare different ad elements, such as headlines, ad copy, and visuals. Testing allows you to identify the most effective combinations and optimize your ads for higher engagement and conversion rates.

Remarketing Opportunities

PPC ads also enable you to implement remarketing campaigns. This means you can target users who have previously visited your website but didn't convert into clients. Remarketing helps keep your photography services top-of-mind and encourages potential clients to return and take action.

Seasonal and Promotional Campaigns

For photographers running seasonal promotions or limited-time offers, PPC ads offer a perfect way to highlight these special deals and attract more clients during specific periods.

Building Relationships with Nearby Communities

In the field of photography, building strong connections with local communities can be a powerful marketing strategy. Engaging with local communities not only helps you grow your client base but also enhances your reputation as a photographer. Here are some effective ways to network with local communities as part of your marketing strategy:

1. Participate in Local Events

Keep an eye out for events happening in your area, such as festivals, fairs, art exhibitions, or charity events. Volunteer your photography services for such events or set up a booth to showcase your work. This provides an excellent opportunity to meet potential clients, collaborate with other local artists, and create a positive impression within the community.

2. Partner with Local Businesses

Reach out to local businesses, such as cafes, restaurants, boutiques, and galleries, to discuss potential partnerships. Offer to display your photography on their premises, and in return, promote their establishment through your social media or website. This cross-promotion can help you tap into their customer base while giving you exposure to a broader audience.

3. Offer Workshops and Classes

Share your expertise by conducting photography workshops or classes for aspiring photographers or even enthusiasts looking to improve their skills. Hosting educational sessions not only establishes you as an authority in your field but also provides an opportunity to network with potential clients and fellow photographers.

4. Collaborate with Influencers

Identify local social media influencers or bloggers with a significant following and collaborate with them on creative projects. This could involve offering them a photoshoot or partnering on a photography-related event. Leveraging their reach can help you gain exposure to a broader audience and attract potential clients.

5. Sponsor Local Contests or Awards

Consider sponsoring photography contests or awards within your community. This involvement showcases your support for local talent and provides an excellent platform to connect with emerging photographers and potential clients.

6. Join Community Groups and Forums

Engage with online and offline community groups that are related to photography or local arts. Active participation in discussions, sharing your work, and providing valuable insights will increase your visibility and reputation as a skilled photographer.

7. Offer Pro Bono Services

Contribute to charitable causes or non-profit organizations by offering your photography services pro bono for their events or campaigns. Not only does this contribute positively to the community, but it also allows you to showcase your work and connect with people who may become paying clients in the future.

8. Host Photowalks

Organize photowalks or photography meet-ups in your local area, where photographers of all levels can join and capture images together. This casual and friendly environment encourages networking and knowledge sharing among participants.

9. Create Local Photo Projects

Initiate photography projects that focus on the local community, culture, or landmarks. Documenting the essence of the area in your work can create emotional connections with your audience and attract potential clients who resonate with your vision.

10. Utilize Social Media Strategically

Leverage social media platforms to share your photography, engage with local followers, and promote your activities within the community. Utilize location-specific hashtags and geotags to increase visibility among local audiences.

Provide a Free Service Package to Social Media Influencers

By collaborating with influential individuals in your target niche, you can tap into their existing audience, build credibility, and drive potential clients to your photography services. One effective approach to engage influencers is by offering them a free service. Here's how this strategy can work:

1. Identifying Relevant Influencers

Begin by researching and identifying influencers whose audience aligns with your target market. Look for influencers who are active in your photography niche, such as portrait photographers, wedding bloggers, or travel influencers. Ensure that their audience demographics match your ideal client profile.

2. Customized Service Offering

When approaching influencers, offer a customized free service that aligns with their interests and needs. Tailor the service to showcase your photography skills and demonstrate the value you can bring to their audience. For instance, you could offer a free photo shoot for the influencer's branding content or an event they are hosting.

3. Personalized Outreach

Craft a personalized and compelling outreach message when contacting influencers. Highlight how the free service can benefit them and their audience. Be genuine and specific about why you chose to collaborate with them, referencing their work and achievements.

4. Showcasing Previous Work

To build trust and credibility, share examples of your previous photography work with other clients. Include testimonials or reviews from satisfied clients to demonstrate your professionalism and expertise.

5. Co-Creation and Collaboration

Involve the influencer in the planning process to co-create the content or event. This approach not only makes them feel valued but also ensures that the final output aligns with their vision and brand. Collaboration can lead to more authentic content that resonates with their audience.

6. Promotional Strategy

Discuss with the influencer how they plan to promote the collaboration. Some may prefer to share behind-the-scenes content on social media, while others may create dedicated blog posts or videos. Ensure that the collaboration is promoted on both your and the influencer's platforms.

7. Utilizing User-Generated Content (UGC)

Encourage the influencer to share the content you create on their platforms, and consider using user-generated content (UGC) on your own social media channels. UGC can serve as powerful social proof and attract more potential clients to your photography services.

8. Building Long-Term Relationships

After the collaboration, maintain a positive relationship with the influencer. Engage with their content, express appreciation for the partnership, and consider future opportunities for collaboration. A long-term partnership can lead to ongoing exposure and referrals.

9. Measuring and Analyzing Results

Monitor the impact of the influencer collaboration. Track metrics such as website traffic, social media engagement, and direct inquiries to assess the effectiveness of the strategy. Analyze the return on investment (ROI) to determine if the collaboration resulted in tangible business outcomes.

Participate in the Photography Awards, Honors, Recognition & Achievements Program

Participating in photography awards can be an effective marketing strategy for photographers looking to gain recognition, build credibility, and increase exposure for their work. Entering photography awards can offer numerous benefits that can positively impact a photographer's career. Here are some key points to consider when incorporating photography awards into your marketing strategy:

Increased Visibility

Winning or even being shortlisted for a prestigious photography award can significantly increase your visibility within the industry and among potential clients. Awards often attract a large audience, including fellow photographers, art directors, and potential clients, providing an excellent platform to showcase your talent and skills.

Credibility and Trust

Winning or being recognized in a reputable photography award program enhances your credibility as a photographer. Clients and collaborators are more likely to trust and hire someone whose work has been recognized by experts in the field. Awards act as third-party validation, affirming your expertise and the quality of your photography.

Networking Opportunities

Photography award ceremonies and events provide valuable networking opportunities. You can connect with other photographers, industry professionals, and potential clients. Networking can lead to collaborations, referrals, and new business opportunities.

Portfolio Enhancement

Winning or being a finalist in photography awards allows you to include these accolades in your portfolio and marketing materials. It elevates the perceived value of your work and helps distinguish you from competitors.

Media Exposure

Many photography awards are covered by the media, both within the industry and in broader public outlets. This exposure can lead to press coverage and interviews, further boosting your reputation and reach.

Feedback and Improvement

Entering photography awards often involves having your work reviewed by a panel of experts. Even if you don't win, the feedback provided can be invaluable in improving your skills and artistic vision.

Motivation and Recognition

The process of submitting your work to awards and receiving recognition for your efforts can be motivating and inspiring. It pushes you to continue honing your craft and striving for excellence.

Targeted Marketing Campaigns

After winning or being recognized in an award program, you can leverage the achievement to launch targeted marketing campaigns. Utilize social media, newsletters, and website banners to showcase your award-winning work and attract potential clients.

Brand Building

Consistent participation in photography awards can help in building your personal brand as a photographer known for quality and innovation. Over time, this can lead to a strong brand identity and increased market presence.

Choose Reputable Awards

When selecting photography awards to participate in, prioritize well-established and respected competitions. Research the credibility and reputation of the award organizers to ensure you are investing your time and resources in a legitimate and meaningful opportunity.

Utilize Local SEO Techniques to Attract Nearby Customers

Performing local SEO optimization is crucial for photographers who want to attract more local clients and improve their online visibility within their target geographic area. Local SEO focuses on optimizing your website and online presence to rank higher in local search results, making it easier for potential customers in your area to find and connect with you. Here are some essential strategies for local SEO optimization for photographers:

Create a Google My Business (GMB) Listing

Setting up and verifying your Google My Business listing is the foundation of local SEO. Provide accurate and up-to-date information about your photography business, such as name, address, phone number, website URL, business hours, and a description of your services. This listing will appear on Google Maps and local search results.

Consistent NAP Information

NAP stands for Name, Address, and Phone number. Ensure that your NAP information is consistent across all online platforms, including your website, social media profiles, local directories, and GMB listing. Consistency helps search engines validate your business and improves local search rankings.

Local Keywords and Content

Incorporate local keywords throughout your website's content. Use relevant terms like your city, neighborhood, or region in page titles, meta descriptions, headers, and body text. Create blog posts or articles about local events, venues, or photography projects you've done in the area to further strengthen your local relevance.

Optimize Website for Mobile Devices

Many people use mobile devices to search for local businesses. Ensure that your photography website is mobile-friendly and offers a seamless user experience across different devices.

Local Citations and Directories

Build citations on reputable local directories and platforms, such as Yelp, Yellow Pages, and local business associations. These citations with consistent NAP information help establish your credibility and authority in your local market.

Online Reviews and Testimonials

Positive reviews and testimonials on your GMB listing and other review platforms can significantly impact your local SEO. Encourage satisfied clients to leave reviews, and respond to both positive and negative feedback professionally.

Local Link Building

Seek opportunities to earn backlinks from other local businesses, chambers of commerce, or photography associations in your area. Local backlinks can boost your local authority and improve your search rankings.

Geotagging Your Photos

When sharing your photography portfolio online, consider geotagging your images with location-specific metadata. This helps search engines understand the geographic relevance of your work.

Social Media Local Targeting

Utilize social media platforms like Facebook, Instagram, and Twitter to target local audiences. Engage with local communities, share your work from local events or projects, and use location-specific hashtags to reach a local audience.

Monitor and Analyze Performance

Regularly monitor your local SEO efforts using tools like Google Analytics and Google Search Console. Track the performance of your local keywords, website traffic, and conversions to identify areas for improvement.

Sign Up and Get Listed in Local Directories

Local directories can be a valuable asset for photographers to increase visibility, reach a broader audience, and drive more leads. Here's how to make the most of this marketing strategy:

1. Understand the Importance of Local Directories

Local directories are online platforms that list businesses, services, and professionals operating within a specific geographical area. These directories often rank well in search engine results, making them a valuable resource for potential customers looking for photographers in their area. By listing your photography services on these directories, you can increase your chances of being found by local clients and gain credibility in your community.

2. Research and Choose Relevant Directories

Start by researching local directories that are relevant to your photography niche and location. Focus on directories that cater to photographers, wedding services, events, or professional services. Additionally, consider general business directories and local chambers of commerce websites that may have a section for photographers. Popular platforms like Google My Business, Yelp, and Bing Places for Business should also be on your radar.

3. Optimize Your Directory Listings

When signing up for local directories, ensure that you optimize your listings for maximum impact. Include essential information such as your business name, address, phone number, website URL, and a brief but engaging description of your photography services. Use relevant keywords and phrases to improve your chances of appearing in search results when potential clients look for photographers in your area.

4. Showcase Your Portfolio

One of the most effective ways to capture the attention of potential clients is by showcasing your photography portfolio. Many local directories allow you to add images to your listing, so take advantage of this feature to display your best work. High-quality visuals can leave a lasting impression on potential clients and help them gauge your photography style and skills.

5. Collect and Display Reviews

Positive reviews and testimonials can significantly influence a potential client's decision to hire you as their photographer. Encourage satisfied clients to leave reviews on your directory listings. Respond to reviews, both positive and negative, in a professional and courteous manner to demonstrate your commitment to customer satisfaction.

6. Monitor and Update Your Listings

Consistency and accuracy are essential when managing your directory listings. Regularly monitor your listings to ensure that all information is up to date. If you move or change your contact details, update them promptly across all directories to avoid confusion and maintain your online reputation.

7. Leverage Local SEO

Local search engine optimization (SEO) is crucial for improving your visibility in local directories and search engine results. Use relevant keywords and phrases that reflect your services and location throughout your listings. Additionally, ensure that your website is optimized for local SEO with consistent NAP (Name, Address, Phone number) information.

8. Monitor Performance and ROI

Track the performance of your directory listings and analyze the return on investment (ROI) from this marketing strategy. Use analytics tools provided by the directories or Google Analytics to measure website traffic and lead generation attributed to your directory listings. This data will help you identify which directories are most effective and where you can improve your efforts.

Conclusion

Being a photographer, you must know how much competition you are facing, but if you have the right marketing strategies, you can stand your business out from your competitors. The main purpose of marketing is to get your services in front of target clients. The clients will not come to you; you need to expose your business on the right platform, whether it is social media marketing, influencer marketing, advertisement, or SEO.

No doubt it's hard to make your brand successful quickly, but you can cover this distance with regular and consistent efforts.

Ensure your online presence, keep your target clients engaged, and keep them informed about your activities to do real business and increase your fan following. These strategies should be beneficial to you, but if you need more time to handle digital marketing strategies or don't know where to begin, consider hiring a marketing agency or a consultant photographer and marketer to create your brand. You need to pay them, but you will surely get great results in higher bookings.