The gaming industry is gaining the highest revenues from app stores, which does not stop here. The popularity of mobile games is increasing day by day. That is why it is a great business if you have game development skills. It might take up to 9 months for a game to develop at the cost of thousand dollars, but when it starts running, it will produce higher returns on your investments. Suppose you have created a mobile game; how should you market it? Marketing is very important in making a mobile app successful.

What if you need to reach your target clients with traditional marketing tactics? As you know, there is higher competition due to higher revenues, so how you will take this challenging experience to launch your app., you need a solid marketing plan to increase brand visibility and help you reach target clients.

In marketing, your main objective should be to increase your app's organic traffic rather than gain sales. Although it leads to purchase, it should establish a strong connection and build loyalty with the audience. It would help if you adopted some marketing strategies that can make your app unique from other similar apps. This article will teach you the ten most effective mobile game marketing strategies to help you win the race and stand out from your competitors. Let's dive deep to understand how it works.

Beta Testing

Beta testing of a mobile game is the first essential step you should adopt after developing the game completely. In this approach, you should test your game on a selected audience before releasing it in the market. It is the early version of your round or the final testing round before release. The main objective behind it is to check whether it will gain popularity with your target audience. On the other hand, with beta testing, you can also get user experience about the game, and if there are some things to improve in it, then you can do it and release the updated version in the market.

So if you are at the last stage of testing your mobile game, join the best testing of the app where you want your app to show in search results. Ask your loyal customer to give feedback and share the bugs and issues they find. You can also seek help from your friends with expertise in mobile game development. In this way, you can make real conversions after releasing your game.

Live Streaming and Gameplay Videos

Technology has no full stop; it keeps going and going. Now people want more than just entertaining videos on their social media accounts. They want a clear interaction with the business. You should also deploy this tool to capture the attention of most of the young game lovers who communicate with you in real-time. Live streaming can create authenticity and originality in your mobile game. It will take you closer to your target audience, and you can make improvements according to their requirements. It will help you make quick conversions, as when a client is satisfied with your services and game features, they will download your game app quickly. So this strategy is very helpful in boosting installs.

Influencer Marketing

Most people buy a service or product by inspiring others as they use it. They follow celebrities and popular personalities like actors, players, leaders, tiktokers, and other influential persons. When they watch one of their favorite celebs promoting a mobile game, they quickly become attracted to it. This attraction leads them to the play store to install the app. It would help if you did not walk into this strategy; you need to run it as it produces quick results. It would help if you chose a social influencer who shares the same target audience and asked them to promote your app to increase its exposure.

I prefer using these influencers before releasing the game, on resale, and whenever you update any features or inaugurate any sales or events. Ask them to make a video about the experience with your game app and share it on their social media accounts and refer it to their fans. It will increase traffic on your app and also improve visibility.

Use ASO to its Full Potential

App Store Optimization (ASO) is essential for promoting a mobile game. You must be aware of your competitors' methods to reach your ASO. It is necessary because, according to research, more than 70% of clients use an app store to search for and download a new app. It would help if you used ASO to its full potential. It gets organic traffic toward your site, which is vital for the life of your mobile game. It would help if you made efforts to rank your game higher in search results to get higher numbers of installs.

To improve your app store listing, you need to choose the keywords relevant to your domain, research them before adding them to the game description, and choose a title that will work in your target market. It would help if you took the time to select the most important keyword and title and get help from your friends and others with marketing expertise.

Take screenshots of the most interesting and attractive part of your mobile game, and choose a game icon, promo video, and description to make more out of your marketing efforts. Do A/B testing of all the factors to ensure it will show the required results. Furthermore, you should monitor the performance of these elements on the app store with ASO tools.

Get More Downloads With Paid Social Media

Social media is one of the most effective mobile game marketing strategies. It introduces your business to a larger market where you can increase likes, mentions, and installs. You can make your game app more noticeable by running paid social media campaigns. Paid campaigns can produce quick results than organic marketing methods, increase brand awareness, and you can choose your target audience. As you have to encourage prospects to download your game app, you should make an interesting, creative, and captivating video about your mobile game. It would help if you considered the interests of your target audience while making a social media campaign.

According to research, mobile game app video ads get more downloads than static ads, so you should invest in quality video content. It works as the backbone of your promotion strategy. Consider the following point while making a social media video ad.

Target audience and their interest in mobile games
Learn what your competitors are doing to get more downloads
Learn from mobile game ad methods to make a comprehensive and working ad
Outline what type of scenes you want to add in your ad and how voice element will work in it
Ads should not exceed 30 seconds, and the first 10 seconds of the d should be interesting to keep your audience watching the full ad and lead to download

Following the above points, you can create an excellent and productive video ad to encourage more downloads. However, you can also offer your audience to test a game before downloading it. You can do this with the help of playable ads.

Use Your Loyal Users as Ambassadors to Gain New Players

As you know, there is high competition in the mobile gaming industry. Even the number of consumers is less than that of the available mobile game app in app stores. It means you need to make special efforts to retain your existing clients and make them use loyal customers to attract new clients. As you know, people need people who have experienced a brand or product; then, they make a quick decision about choosing that product. When a friend tells another friend to install a mobile game, as it is exciting and entertaining, it works more than approaching a client directly. So make your loyal customers brand ambassadors and ask them to refer the game to their social circle. Offer them rewards for each referral. Pay them some money or give them loyalty points they can use to make another purchase, like access to premium or updated features.

Set up a Reward System for the Game

Now, most mobile games offer different types of rewards to clients according to their activity. For example, they might get points after passing a specific level, and then they use these points to recover from losing their life at some level. It is helpful in user retention. There are different ways to offer rewards to the clients who are playing your game, as follows.

Give them loyalty points.
Offer challenges where they will get some rewards after winning a challenge.
Get connected with friends using Facebook to get a free life or some points, coins, or badges.
Introduce some piggy bank or lottery where they will get a specific point after crossing each level, and when it is full, it offers free objects according to the game environment.
Make a group of people online and let the member compete to win the race and get a reward.
Generate leaderboards every month to increase enthusiasm in customers

This way, you can make your clients stay connected and play your game. This bit will produce loyal customers.

Create PR buzz

Public Relations (PR) is the easiest way to take your game to the notice of your target audience. It might be similar to marketing, but there is some difference between PR and marketing. People trust more on media campaigns more than ads. That's why you need to build organic media hype around your mobile game app. you should choose the record of your launch in PR campaigns to earn credibility. Still, if you are new, you should take a unique game name that has yet to hear about and share a strong story behind developing the game. Offer incentives; write something interesting in the subject lines so that more and more people come to you. Use the power of PR to gain higher exposure for your game to get more downloads.

Host Contests and Giveaways

Hosting contests can help you to generate leads, interact with your customers and keep them engaged. Run these contests on all your social media profiles as it is great engaging content. It would help if you offered giveaways that will grasp new clients' attention and make them real conversions for your gaming app to increase revenue. It also encourages sharing, as clients prefer to share these contests with friends to get this incentive. You should collect the data of all the visitors at your competitions, like their age, name, gender, and email, which helps retarget a client. It will increase traffic and make more loyal clients, which is helpful for your mobile game app to stay in the top search results at the Play Store.

Leverage the Power of Review

People first search for an app before installing it on their mobiles. They check ratings, feedback, and reviews to understand whether the game is working well doesn't contain a virus, and will protect their privacy. They make downloads after their satisfaction. So you have to add as many positive and good reviews as you can in your app details. Ask you're happy clients to share their experience, leave a review on the app store and give stars on the quality of the game environment and interface. If you are new, you should get plenty of studies to improve your listing.

Reviews play a vital role in highlighting the areas of the game that need development. You should encourage positive reviews, but you should also accept the negative thoughts with an open heart, as it will give you a chance to improve the faults. Please provide them with a response and ensure to recover soon. It will make you authentic and make these clients satisfied. Embed a prompt review option in your game to collect user experience, and if they love to rank your game app, then you should direct them to the app store. However, you can also use a different forum like Helpshift and Appirater to group with the target audience and participate in discussions.

Final Words

Marketing is equally important as the development of a mobile game. And marketing starts when you only have an idea to develop a game. If you do so, it can be manageable for you to overcome the feces and obstacles in promoting a mobile game. So you need a strong marketing plan to help you promote your mobile game successfully.

This article offers numerous effective marketing tactics; that will benefit you. But if you have a budget and want to avoid heading into the market, hiring a consultant or an expert marketing team is preferred to make your mobile app significant in the mobile gaming industry.

Digital Marketing For Mobile Game Marketing Strategies