Digital Marketing For Mobile App

Marketing Plan for Mobile App

Nowadays, more people are using mobile devices, that are why the mobile app market is enormous. It provides a vast ground for mobile app developers to present their work to prospects. It can be very time-consuming, hectic, and exciting and the same time, demand money and effort to build a mobile application. But after creating an app, you need a marketing plan to expose your app to a broader audience. 

If you have developed a mobile application and are now looking for a marketing plan, you have come to the right destination. This article will guide you to kick-start your mobile application and get more leads. So let's dive deep into the marketing strategies to find more clients and higher conversions.

Developing Captivating Screenshots and Videos to Promote Mobile App

In today's competitive app market, effective marketing strategies are crucial for the success of a mobile app. One important aspect of a comprehensive marketing plan is creating compelling screenshots and videos to showcase the app's features and attract potential users. Here are some key points to consider when building screenshots and videos for your mobile app's marketing strategy:

Highlight the core features

Your screenshots and videos should focus on the app's key features and functionalities. Identify the unique selling points of your app and ensure they are prominently showcased. This will help potential users understand the value your app brings and encourage them to download it.

Keep it visually appealing

Visual design plays a significant role in capturing users' attention. Ensure that your screenshots and videos have a visually appealing and consistent design. Use high-quality graphics, attractive colors, and clear fonts to create a professional and polished look.

Show real usage scenarios

Demonstrate how users can benefit from your app by showcasing real usage scenarios in your screenshots and videos. Illustrate how your app solves a problem or makes tasks easier for the users. This helps potential users visualize themselves using the app and enhances their understanding of its functionality.

Use concise and compelling text

Incorporate concise and compelling text overlays in your screenshots and videos to highlight important features and benefits. Use clear and engaging language that communicates the app's value proposition effectively. Keep in mind that users often skim through screenshots and videos, so the text should be concise and easy to read.

Optimize for different platforms

Take into account the requirements and guidelines of the app stores and platforms where your app will be listed. Each platform may have specific requirements for the size and format of screenshots and videos. Ensure that your visuals comply with these guidelines to avoid any issues during the app submission process.

A/B test variations

Experiment with different variations of screenshots and videos to identify what resonates best with your target audience. Conduct A/B testing by creating multiple versions and tracking their performance. Analyze metrics such as click-through rates, conversion rates, and user feedback to determine which visuals generate the highest engagement and conversion.

Leverage social proof

Incorporate social proof elements in your screenshots and videos to build trust and credibility. This can include user testimonials, positive reviews, or awards your app has received. Social proof helps potential users feel confident in their decision to download and use your app.

Consider video tutorials

In addition to showcasing the app's features, consider creating video tutorials that demonstrate how to use the app effectively. This can be particularly beneficial for apps with complex functionalities or unique user interfaces. Video tutorials can help users understand the app's capabilities and encourage them to download it.

Optimize for different screen sizes

Given the wide range of mobile devices with different screen sizes and resolutions, ensure that your screenshots and videos are optimized for various screen sizes. Test your visuals on different devices to ensure they display correctly and provide a consistent user experience across different screens.

Keep up with trends

Stay updated with current design trends and best practices for app screenshots and videos. The app market is constantly evolving, and what worked in the past may not be as effective today. Regularly research and analyze successful apps in your niche to gain insights and inspiration for your own marketing visuals.

Initiate a Press Release to Enhance the App's Visibility and Draw in Fresh Users

A press release is a powerful tool for creating buzz and generating media coverage for your mobile app's launch. It allows you to reach a broader audience and gain attention from journalists, bloggers, and potential users. When launching a press release for your mobile app as part of your marketing strategy, follow these steps to ensure maximum impact:

1. Define your key message

Clearly articulate the unique selling points and benefits of your mobile app. What problem does it solve? How does it improve users' lives? Craft a compelling and concise message that will resonate with your target audience.

2. Create a captivating headline

The headline is the first thing journalists and readers will see. It should be attention-grabbing and succinct, conveying the essence of your mobile app's value proposition.

3. Craft a compelling press release

Write a well-structured press release that includes the following components:

Introduction: Provide a brief overview of your mobile app and its purpose.

Key Features: Highlight the main features and functionalities that set your app apart from competitors.

Benefits: Explain the benefits users can derive from using your app.

Quotes: Include quotes from the founders, key team members, or satisfied beta testers to add a human touch and credibility.

Statistics and Data: If available, include relevant statistics, market research, or user data that support your app's significance.

Availability and Download Links: Clearly state where and how users can download your mobile app (app store links or website).

Contact Information: Provide contact details for media inquiries or interviews.

4. Personalize your outreach

Tailor your press release distribution to relevant media outlets, tech blogs, and influencers in the mobile app industry. Research journalists and bloggers who cover app launches and mobile technology, and send them personalized pitches along with the press release.

5. Timing is key

Coordinate the launch of your press release with your app's availability on app stores. Avoid releasing the press release too far in advance, as it may lose momentum, or too late, missing out on valuable launch day coverage.

6. Multimedia assets

Include high-quality images, screenshots, and even a short video demo of your app to make the press release more engaging and media-friendly.

7. Follow up

After sending out the press release, follow up with the recipients to gauge their interest and offer additional information if needed. Building relationships with journalists and bloggers can lead to more coverage in the future.

8. Leverage social media

Promote the press release on your social media channels to reach your existing audience and encourage them to share it with their networks.

9. Monitor and analyze

Track media coverage and engagement metrics to assess the impact of your press release. Use the insights gained to refine future press releases and marketing efforts.

Employ Social Media Strategies to Drive the Marketing of Your Mobile App

Social media platforms offer a powerful and cost-effective way to promote your mobile app, connect with your target audience, and drive user engagement. When incorporated into your marketing strategy for a mobile app, social media can significantly boost brand visibility, attract new users, and encourage app downloads. Here are some key points to consider when using social media for marketing your mobile app:

Choose the Right Platforms

Start by identifying the social media platforms that align with your app's target audience. Facebook, Instagram, Twitter, LinkedIn, and TikTok are popular options, but the right choice depends on your app's niche and the demographics you want to target.

Create a Compelling Profile

Optimize your social media profiles with high-quality images, a concise description of your app, and relevant keywords. Ensure that your brand identity remains consistent across all platforms.

Share Engaging Content

Develop a content strategy that focuses on providing value to your followers. Share informative and entertaining content related to your app's niche, such as blog posts, infographics, videos, and user-generated content.

Utilize Visuals

Visual content tends to perform better on social media. Use eye-catching images and videos that showcase your app's features and benefits. Interactive content like GIFs and quizzes can also capture users' attention.

Leverage Influencer Marketing

Partner with influencers or micro-influencers in your niche to promote your app. Influencers can help increase brand credibility and reach a broader audience.

Run Paid Advertising

Social media platforms offer powerful ad targeting options. Invest in paid advertising campaigns to reach your ideal users and drive app installs. A/B test different ad formats and targeting parameters to optimize your results.

Create a Community

Engage with your audience regularly and foster a sense of community around your app. Respond to comments, messages, and reviews promptly and encourage users to share their experiences with your app.

Use Hashtags Wisely

Utilize relevant hashtags to expand the reach of your content and increase discoverability. Research popular hashtags in your industry and incorporate them into your posts.

Host Giveaways and Contests

Organize giveaways or contests to incentivize users to download your app and share it with their networks. This can create buzz and excitement around your app, leading to increased downloads.

Track and Analyze Results

Use social media analytics tools to monitor the performance of your marketing efforts. Measure key metrics such as app installs, engagement, click-through rates, and conversion rates. Use the insights to refine your social media strategy over time.

Implement Paid Media Tactics to Increase Paid App Downloads

Paid media involves promoting your app through various paid advertising channels to reach a larger audience and encourage downloads. Here are some key points to consider when using paid media for app install campaigns:

Identify Your Target Audience

Before launching any paid media campaign, it's crucial to understand your target audience. Define the demographics, interests, and behaviors of the users most likely to benefit from your app. By knowing your audience, you can tailor your advertisements to resonate with them effectively.

Select Relevant Advertising Channels

There are numerous paid advertising channels available, each with its strengths and weaknesses. The most common platforms for mobile app install ads include:

Social Media Advertising: Platforms like Facebook, Instagram, Twitter, and LinkedIn offer sophisticated targeting options, allowing you to reach specific user segments.

Mobile Ad Networks: Utilize mobile ad networks like Google AdMob, Unity Ads, or AppLovin to display ads within other apps.

Search Engine Advertising: Google Ads can be effective for promoting your app through search queries.

In-App Advertising: Explore opportunities for advertising your app within other mobile apps through banners, interstitials, or rewarded video ads.

Create Compelling Ad Creative

Catch the attention of potential users with eye-catching and persuasive ad creatives. Use high-quality images, clear and concise copy, and compelling calls-to-action to encourage app installs. A/B test different ad variations to identify the most effective combinations.

Optimize for App Store

Ensure your app's store listing is optimized for conversion. This includes writing an informative yet compelling app description, using relevant keywords, and showcasing appealing screenshots and videos. A well-optimized app store page increases the chances of users installing your app after clicking on the ad.

Set Realistic Budgets and Goals

Determine your advertising budget based on your app's monetization model and projected lifetime value (LTV) of users. Set specific and measurable goals for your campaign, such as the number of app installs or the cost per install (CPI).

Monitor and Analyze Performance

Regularly monitor the performance of your paid media campaigns. Analyze metrics like click-through rates (CTR), conversion rates, and return on investment (ROI). Identify successful campaigns and allocate more budget to them while pausing or refining underperforming ones.

Leverage App Install Tracking Tools

Implement tracking mechanisms like app attribution SDKs (Software Development Kits) to accurately measure the effectiveness of each advertising channel and campaign. This data helps in refining your strategy and allocating resources efficiently.

Consider Incentivized Installs

Encourage users to install your app by offering incentives such as in-app rewards, discounts, or access to exclusive content. Incentivized installs can boost initial downloads, but it's essential to strike a balance to attract genuine users who will engage with your app beyond the incentive.

Retargeting and Remarketing

Implement retargeting campaigns to re-engage users who have shown interest in your app but haven't installed it yet. Remarketing can be achieved through personalized ads and incentives to entice users to complete the installation process.

Targeted Mobile App Promotion through Google AdWords

Boosting your mobile app's visibility and reach through Google AdWords (now known as Google Ads) can be a powerful marketing strategy to drive downloads, engagement, and conversions. Google Ads allows you to create targeted advertisements that appear on Google Search, YouTube, Google Display Network, and within mobile apps. Here are some key points to consider when using boosting strategies on Google AdWords for your mobile app marketing:

1. App Install Campaigns

Google AdWords offers App Install campaigns, which are specifically designed to increase app downloads. With App Install campaigns, you can reach potential users across various Google platforms, including the Play Store, Google Search, YouTube, and more. These campaigns use compelling ad creatives and precise targeting to attract users who are likely to install your mobile app.

2. Mobile App Engagement Campaigns

Beyond just acquiring new users, it's essential to retain and engage your existing app users. Mobile App Engagement campaigns on Google AdWords help you reconnect with users who have already installed your app. You can encourage them to use the app again, complete specific actions, or update to the latest version.

3. Targeting and Keywords

Effective targeting is crucial for a successful ad campaign. Google AdWords offers several targeting options, such as demographics, interests, behaviors, and even specific mobile devices or operating systems. Additionally, you can use relevant keywords to target users actively searching for apps like yours. Research and select appropriate keywords to optimize your ads' visibility.

4. Ad Creatives

Compelling and visually appealing ad creatives are vital to capture users' attention and entice them to click on your ads. Showcase your app's unique selling points, benefits, and user experience through high-quality images, engaging videos, and persuasive ad copy.

5. A/B Testing

To improve the performance of your ads continuously, conduct A/B testing (also known as split testing). Create different ad variations and test them against each other to identify which ones resonate best with your target audience. This process can help you refine your ads and optimize their effectiveness.

6. App Tracking and Conversion Optimization

Implement conversion tracking in your mobile app to measure the success of your ad campaigns accurately. Google AdWords allows you to track various in-app actions, such as installs, registrations, purchases, or other key events. This data is essential for assessing the ROI of your marketing efforts and making data-driven decisions to optimize your campaigns.

7. Budget and Bidding Strategy

Carefully plan your budget and bidding strategy to ensure that you're getting the most out of your ad spend. Experiment with different bid types (e.g., cost-per-click or cost-per-install) and bidding strategies (e.g., target CPA or target ROAS) to find the best approach for your specific marketing goals.

8. Remarketing

Use remarketing campaigns to re-engage users who have previously interacted with your mobile app. Remarketing allows you to deliver personalized ads to these users, encouraging them to return to your app and complete desired actions.

9. Ad Performance Analysis

Regularly monitor the performance of your Google AdWords campaigns. Analyze the data to identify which campaigns, ad groups, and keywords are performing well and which ones need optimization or adjustment.

10. Landing Pages and App Store Optimization (ASO)

When users click on your ads, ensure they are directed to optimized landing pages or an app store page that provides a seamless and persuasive user experience. Additionally, invest in App Store Optimization (ASO) to improve your app's visibility within app store search results.

Boost Your Mobile App's Reach with App Store Optimization (ASO)

App Store Optimization (ASO) is a crucial aspect of any mobile app marketing strategy. It involves optimizing various elements within the app store listing to improve the app's visibility, organic downloads, and overall success. ASO is akin to Search Engine Optimization (SEO) for websites, but specifically tailored for app stores like Apple's App Store and Google Play Store.

Keyword Research

Proper keyword research is the foundation of ASO. Understanding what search terms potential users are using to find apps similar to yours is essential. By including relevant keywords in the app title, description, and metadata, you can increase the chances of your app appearing in relevant search results.

App Title and Icon

Crafting an attention-grabbing and relevant app title is crucial for ASO. It should include the main keyword and showcase the app's purpose. The app icon plays a significant role as well, as it is the first visual impression users get. An attractive and memorable icon can boost click-through rates.

App Description and Screenshots

The app description should be compelling, concise, and highlight the app's unique selling points. Utilize bullet points and formatting to make it easy to read. High-quality screenshots and app preview videos can give potential users a glimpse of the app's interface and features, encouraging them to download it.

App Ratings and Reviews

Positive app reviews and high ratings can significantly impact ASO. Encourage users to leave reviews and respond to them, addressing any concerns or feedback. Higher ratings and positive reviews enhance user trust, leading to more downloads.

App Category and Subcategory

Selecting the most appropriate category and subcategory for your app helps it appear in relevant lists and increase discoverability within the app store.

Localizing the App

If your target audience spans multiple regions or countries, consider localizing the app's metadata and description. This can improve visibility in specific geographic locations and enhance user engagement.

App Updates and Maintenance

Regularly update your app to improve its functionality and fix any bugs. App stores tend to favor updated apps, and users are more likely to download an app that is actively maintained.

User Engagement and Retention

High user engagement and retention rates also influence ASO. Apps that have better user retention are often favored in search rankings. Focus on providing a positive user experience, engaging content, and valuable features to keep users coming back.

Backlinks and External Promotion

External factors, such as backlinks to your app store page and positive reviews from reputable sources, can positively impact ASO. Collaborate with influencers or engage in PR activities to gain more exposure and attract potential users.

A/B Testing and Analytics

Implement A/B testing for different elements of your app store listing to see which versions perform better. Regularly analyze app store analytics to track user behavior, conversion rates, and other essential metrics. This data can help refine your ASO strategy over time.

Amplify App Reach Through Strategic Influencer Collaborations

In the ever-evolving landscape of mobile app marketing, utilizing influencers has become an effective and popular strategy for driving app downloads, increasing user engagement, and boosting overall brand awareness. Influencers have the ability to connect with their audiences on a personal level, which can result in higher credibility and trust for your mobile app. In this section, we'll explore how to harness the power of influencers and integrate them into your marketing strategy to achieve your mobile app's objectives.

Identifying the Right Influencers

Choosing the right influencers for your mobile app marketing campaign is crucial. Consider the following factors when selecting influencers:

a. Relevance: Look for influencers whose content aligns with your mobile app's niche or target audience. Ensure their followers are likely to have an interest in your app.

b. Engagement: Analyze an influencer's engagement metrics, such as likes, comments, and shares, to gauge their level of audience interaction.

c. Authenticity: Seek influencers who are authentic and genuine in their recommendations. This fosters trust with their followers and promotes your app more effectively.

d. Reach: Assess the influencer's reach and follower count to understand how many potential users your app could reach through their promotions.

Building Influencer Partnerships

Once you've identified suitable influencers, it's essential to establish fruitful partnerships. This involves:

a. Outreach: Contact influencers directly with a personalized message, expressing your interest in collaborating. Highlight the benefits of using your app and why it resonates with their audience.

b. Incentives: Offer influencers appealing incentives, such as exclusive access to app features, financial compensation, or commission-based partnerships. Remember, a mutually beneficial partnership ensures higher commitment from influencers.

c. Creativity: Encourage influencers to be creative with their content. Allow them to showcase your app in a way that feels authentic to their style, while still conveying its key features and value proposition.

Campaign Execution

As your influencer partnerships take shape, focus on the execution of your marketing campaign:

a. Content Guidelines: Provide clear guidelines to influencers regarding what key messages to include, but avoid being overly restrictive. Give them the freedom to craft content that resonates with their followers.

b. Storytelling: Encourage influencers to share personal anecdotes or experiences with your app, as this storytelling approach can significantly impact their audience's perception.

c. User-Generated Content (UGC): Leverage UGC by encouraging influencers to prompt their followers to share their experiences with the app. UGC can create a sense of community and authenticity around your app.

d. Tracking and Analytics: Use tracking links and analytics to monitor the performance of the influencer-driven campaign. Measure the impact on app downloads, user engagement, and other relevant metrics.

Long-Term Relationships

Building long-term relationships with influencers can lead to sustained success:

a. Nurturing Partnerships: Continuously engage with influencers even after the initial campaign ends. Keep them updated on new app features, releases, or events to keep their interest alive.

b. Loyalty Programs: Implement loyalty programs to reward influencers who consistently contribute to the app's growth. This could include higher commissions or special perks.

Email Tactics Promote and Sustain Mobile App User Base

In the realm of mobile app marketing, user retention is a crucial aspect for ensuring the long-term success of your application. One effective strategy to retain users and keep them engaged is through a well-designed email marketing campaign. Emails can be an essential tool for nurturing relationships with your app users, driving them back to your app, and encouraging continued engagement. Below are some key points to consider when using emails for user retention in your mobile app marketing strategy:

Personalization

Personalized emails have a higher chance of resonating with users. Utilize data from your app, such as user behavior, preferences, and demographics, to tailor emails that cater to individual interests. Address recipients by their names and segment your email list to ensure relevant content is delivered to the right audience.

Onboarding and Welcome Emails

When a user first downloads your app, make a positive impression with a well-crafted onboarding email series. Guide users through the app's features and functionalities, showcasing the app's value and highlighting key actions they can take. A friendly welcome email sets the tone for a positive user experience from the start.

Triggered Emails

Implement triggered emails based on user actions or inactivity. For example, if a user abandons their shopping cart or hasn't logged in for a while, send a personalized reminder or incentive to encourage them to take action. These automated emails can re-engage users and remind them of the value your app offers.

In-App Behavior Emails

Track user behavior within the app and use this information to send relevant emails. For example, if a user has completed a certain level or achieved a milestone, celebrate their success with a congratulatory email. Recognizing and rewarding users for their achievements can increase their loyalty to the app.

Special Offers and Promotions

Offer exclusive deals, discounts, or promotions to your email subscribers. Providing value through email can be a compelling reason for users to stay engaged with your app and keep coming back for more.

Content-driven Emails

Share valuable and informative content with your audience. This could include blog posts, how-to guides, tips, or industry news related to your app's niche. By offering relevant content, you position your app as an authority and provide users with reasons to stay connected.

Surveys and Feedback

Show that you care about your users' opinions by sending surveys and asking for feedback through email. Understanding their needs and pain points can help you make improvements to your app and build a stronger user community.

Uninstalls and Re-engagement

If a user decides to uninstall your app, consider sending a re-engagement email asking for feedback or offering an incentive to give your app another chance. Sometimes, users may have uninstalled due to a specific issue that can be addressed.

Consistency and Frequency

Strive for consistency in your email communications, but also be mindful of not overwhelming your users with too many emails. Finding the right balance and frequency is crucial to keep users engaged without causing email fatigue.

A/B Testing

Continuously test different email elements, such as subject lines, content, CTAs, and timing, to optimize the effectiveness of your email campaigns. A/B testing can provide valuable insights into what resonates best with your audience.

Align App Strategy with Other Channels for Comprehensive Marketing Approach

Integrating the Strategy with Other Marketing Channels for your mobile app is crucial to achieving maximum reach and effectiveness. By leveraging multiple channels, you can create a cohesive and comprehensive marketing approach that targets your audience at various touchpoints. Here are some key points to consider when integrating your marketing strategy with other channels:

Social Media Integration

Leverage social media platforms to promote your mobile app and engage with your audience. Create compelling content, such as app features, tutorials, and user testimonials, to generate interest.

Run targeted advertising campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn to reach specific user segments.

Encourage app sharing and referrals through social media to increase organic growth.

Email Marketing

Utilize email marketing to nurture relationships with your existing user base and potential customers.

Send personalized and relevant content, such as app updates, special offers, and exclusive promotions, to keep users engaged.

Implement automated email sequences to onboard new users and guide them through the app's key features.

Content Marketing

Develop valuable and informative content related to your mobile app's niche. This could include blog posts, videos, infographics, and podcasts.

Optimize content for search engines to improve organic discoverability.

Collaborate with influencers or industry experts to expand your reach and credibility.

App Store Optimization (ASO)

Optimize your mobile app's listing on app stores (e.g., Apple App Store and Google Play Store) to improve visibility and downloads.

Use relevant keywords, compelling app descriptions, and eye-catching visuals to attract potential users.

In-App Referral Programs

Implement referral programs within your app to encourage users to invite their friends and contacts to download and use the app.

Offer incentives, such as discounts or in-app rewards, to motivate users to participate in the referral program.

Offline Marketing

Don't neglect traditional marketing channels, especially if your target audience includes a local or specific demographic.

Consider attending industry events, conferences, and trade shows to showcase your mobile app and network with potential users or partners.

User Community Building

Create and nurture a community around your mobile app by establishing a forum, social media group, or online community platform.

Engage with users, address their queries, and encourage them to share their experiences with the app.

Paid Advertising

Use paid advertising channels like Google Ads, display ads, and app-install ads to reach a broader audience quickly.

Track and measure the performance of your paid campaigns to optimize their effectiveness.

Partnerships and Collaborations

Partner with other businesses or apps that share a similar target audience. Collaborate on cross-promotional campaigns to expand your user base.

Measure, learn, adapt and test 

It involves continuously evaluating and refining your approach based on real data and user feedback. This iterative process allows you to optimize your marketing efforts, reach a broader audience, and improve the overall performance of your mobile app. Here's a breakdown of each step:

Measure

The first step is to establish key performance indicators (KPIs) to measure the success of your marketing campaigns and app performance. Common KPIs include:

App Downloads: Measure the number of users who install your app after seeing your marketing efforts.

User Acquisition Cost (CAC): Calculate the cost of acquiring a new user through marketing channels.

App Store Conversion Rate: Analyze how many app store visitors convert into actual downloads.

Retention Rate: Monitor how many users continue using your app over time.

In-App Engagement: Track user behavior within the app, such as time spent, actions taken, and features used.

Learn

Use analytical tools and user feedback to gain insights into your app's performance and marketing campaign effectiveness. Key sources of learning include:

App Analytics: Utilize platforms like Google Analytics, Firebase, or Mixpanel to gather data on user behavior, demographics, and app usage patterns.

A/B Testing: Conduct A/B tests for different marketing approaches to understand what resonates best with your target audience.

User Surveys and Feedback: Collect feedback directly from users through in-app surveys or app store reviews to understand pain points and areas for improvement.

Adapt

Based on the insights gathered, make data-driven adjustments to your marketing strategies and app features. Adaptation may include:

Optimizing Marketing Channels: Allocate resources to the most effective channels based on conversion rates and user acquisition cost.

App Store Optimization (ASO): Improve your app's visibility and conversion rate on app stores through keyword optimization, compelling descriptions, and appealing visuals.

Content Marketing: Tailor your content to address user needs and preferences, leveraging insights from user feedback and analytics.

Test

Continuously test new ideas and hypotheses to enhance your marketing efforts and app performance. Some testing strategies include:

Feature Testing: Introduce new features or design changes in limited release to gauge user response before a full rollout.

Messaging and Creatives: Test different ad creatives, copy, and calls-to-action to identify the most persuasive content.

User Onboarding: Experiment with different onboarding processes to improve user retention and reduce drop-off rates.

Takeaway

It is an excellent idea to research how you can improve your app. This article has also provided much helpful information to launch your mobile app in the market successfully.