Marketing Strategies For Candle Store

Nowadays, people love to decorate their homes, and candles are the most essential things in the decoration of a house. It is why the industry is booming and gaining higher revenues. In the past few years, spas and massage centres have also started using candles to provide soothing effects to their clients. They mostly use scented candles. Furthermore, hotels and restaurants are also using candles to create a romantic atmosphere at their establishments. It means candles have multiple uses, and there are more chances for the growth of the candle business. So it’s a great idea to start your candle business and earn a profit as well as build a significant brand.

If you are a startup in the candle business, whether you are selling homemade candles or others, you must have the idea that having an extraordinary product is not enough; it requires a complete and effective candle marketing plan with omnichannel ideas to promote and attract more potential customers. It can be very challenging to get the attention of your target audience, but if you are dedicated and courageous, then you will definitely make it and be a significant part of the candle industry.

If you don’t know how to develop candle marketing strategies and are looking for tips on how to make a solid plan and promotional campaigns, then you are on the right page. This article will expose the ten most effective candle marketing tips to help both startups and existing candle businesses. So let’s dive deep to understand all these candle marketing slogans.

Put Your Candles Up For Sale on Etsy, Facebook Marketplace, Instagram, and Amazon

Nowadays, it’s not enough to set up a brand or develop a website to sell your products. You have to be versatile if you want to boost your brand's sales and visibility. You should use different channels to sell your candles because, in this social media age, businesses that are not active on different channels don’t get a significant place in the industry and are left behind in this competitive environment. So it is recommended to put your products on Facebook Marketplace, Instagram, Amazon, and Etsy for sale to drive more sales. You can get more out of these platforms with the following tips:

• Make business profiles on these platforms; if you already have one but aren’t getting any response, you should change the landing page of your profile, which should be attractive.

• Promote your products with website popups.

• Run contests and giveaways to boost traffic.

• Highlight your featured candles and offer discounts on holidays or some special events.

• Encourage your potential customers to leave reviews for more exposure and authenticity.

Most of the users use these ecommerce platforms to check out and compare similar brands, so you should take advantage and promote your candle business to engage current and new customers and make real conversions.

Boost Your Presence on Instagram and TikTok

In candle marketing, you should use all the possible social media channels to expose your brand to more potential customers. Instagram and TikTok are the social forums where you can find most of your target clients. So you should use these two platforms to increase your business visibility and make customers more engaged with your candle company. Instagram is popular due to its visuals because here users can see the real face of the products to find out how they will look and find out other descriptions of the brand. And TikTok is also a platform where you can post detail videos and ads of your candle company to attract more prospects. For promoting your products on Instagram and TikTok, you should do the following:

• First of all, you should create a business profile on both platforms.

• Captures videos and videos of your products, which must be enviable and captivating.

• Make a schedule to post visuals and be sure to follow it consistently.

• Run giveaways and contests on Instagram as well as on TikTok.

• Be sure to use the relevant and projected keywords to attract more potential candle buyers.

• Put your business updates, deals, and offers on Instagram stories, and share live glimpses from sale events at your candle store or the candle making process on your Instagram reels and event section.

• Get the assistance of social media influencers to ensure the success of your candle marketing strategies.

• Share the user-generated data and get reviews from potential customers to get more exposure and credibility.

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Collaborate with a Variety of Social Media Micro-Influencers

Influencers are people with a significant fan following on social media; they can be very beneficial in promoting business products. So you should use the influencer marketing strategy to increase the value of your candle business. If you don’t have enough budget to hire a big influencer or are running a small candle business, you should hire some micro-influencers on social media and ask them to promote your services. You can connect with tiktokers and make different content videos on the candles with the relevant captions and hashtag.

These influencers can be those who have fewer than 10,000 followers, but they can still make your business grow with their content marketing and professional blogging skills. Pay them for leaving testimonial videos, tagging your brand in their posts, leaving reviews on your website, or making videos to promote your candles. Give them a promo code, which they will provide to their followers for purchasing using the code and getting a discount. Pay them some percentage on each promotional sale. It will be beneficial for both the business and the influencers.

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Create a Shopify Website and Optimise It for Product SEO.

A website should be developed to ensure the online presence of the business and attract most of the clients who used search engines to search about a service or product. It is very important for marketing, and no one can deny this fact. Develop a captivating website with a unique brand name and logo. It should be different from other competitors to prove the originality and credibility of your business. Put all the details of your candle business in the "about us" section, and use the background and origin of the brand because it really matters.

Take attractive photos of the candles at your company and post them on the gallery section of the website. It will increase the website's visibility because research shows that people prefer visuals to words. Furthermore, you should take steps to increase your website's visibility and get organic traffic to it. SEO is the best website marketing tool; it will improve your website's ranking in search engine results and make your business more visible. Use the keywords that your prospects are using to find candle sellers in product descriptions or in the company blog to attract more potential buyers. It’s a great way to make more business and reach potential customers.

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Advertise Candles on Google Shopping Ads

Google Shopping is a feature of Google where most businesses list their products with all the possible details like size, name, quality, price, and manufacturer information. Consumers used Google Shopping to find and compare different brands to buy. So you should also grab the attention of potential candle buyers on Google Shopping, and the best way to do that is to invest in Google Shopping ads, which will show your products as top items when a customer searches for a similar product and the specified keywords. It will boost your sales process, and you will be able to make more business.

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Set up Google Search Advertising for The Most Popular Candles

SEO is no doubt an excellent marketing strategy to gain long-term results, but it also requires some time to generate results. If you want to keep your candle marketing efforts focused on generating quick results, then you should take advantage of Google search ads. It will improve your website's listing and get it over to the organic search results. Use particular keywords and make ads for the most popular candles at your candle store. The PPC technique of Google advertisement allows the small business to take a significant posting on search results if their ad wins the auction. You should only pay when a potential client clicks on your ad. Moreover, it gives you complete control over your marketing campaigns, and you can measure the performance of your ads to ensure you are running excellent candle marketing campaigns.

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Set up Facebook Advertising If You Know Who Your Target Audience Is

No matter what kind of candles you are selling, one of the most important things is to understand your target audience and find out what they expect from your brand. You should learn about your target prospects and then improve your marketing campaigns accordingly. For example, you should find out whether your candles were purchased by spas, hotels, restaurants, individuals, or some other type of business. Make a segment of your audience and promote the right products in front of them. You can make it possible with the help of Facebook ads, which help a business advertise products based on demographics, spending behaviour, attention, and type.

Leverage the power of Facebook advertising and make different ads for different audiences. Facebook will show the ads only to the selected audience group. In this way, the chances of generating leads increase as people get ads tailored to their interests. So don’t hesitate to spend on Facebook advertisements as it will provide you higher returns on your investments and boost your candle sales.

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Offer Existing Clients Subscription Packages

Your existing clients are the best part of your business; you should try to engage with them and increase your customer retention rate. Offer your permanent clients a subscription package and get orders from them at discounted rates for a month or some other specified period. Provide different packages to them, like getting a free candle on buying a dozen of candles or getting a discount on shopping for a particular amount. It will increase the interest of the customers because they love sales and discounts. Give them loyalty points for sharing brand posts on their profiles or getting new clients for your business. Make the most active customers your brand ambassadors to make them feel like they are part of your business. It will increase brand sales, loyalty, credibility, and authenticity.

Create Retargeting Advertising on Facebook and Instagram

Retargeting ads are very important for getting those visitors back to your business who left without buying. These ads are helpful in reminding them about your business once they visit your website or candle business profile. And the best way to enhance their interest is by driving their attention to the special offers in the ads. Inform them about the sale event happening at your physical and online candle store and ask them to visit the site to get the discounts or free gifts before it runs out. Run these ads on Facebook and Instagram, as there you will find plenty of your target prospects.

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Don't overlook Pinterest; it’s Useful for Image SEO

Pinterest is a social media profile that is visited by most of the customers to find visuals of the products. Many businesses post pictures of their products online to gain visibility and acquire new clients. Most of the users report that when they need a new product, they discover the brand using Pinterest. So you should make attractive photos of the candles and post them on this productive platform to boost your sales funnel. Furthermore, it’s a great way to improve the SEO of images and attract more potential buyers to your business. It makes the decision-making process for buying a product easy, so leverage its power and build a strong brand.

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Conclusion

With all the mentioned marketing tactics and ideas, you can now kick-start your candle marketing plan. It can be challenging at the start, but when you start getting responses to your marketing efforts, you will realise that it is worth your marketing efforts. You can drive your candle marketing by yourself if you have interests, time, and expertise, but if you are short on time or have no interest in running promotional strategies for your candle business, then you should consider hiring a candle marketing agency, which is a team of professional consultants who market a business and increase its worth. They will help your business gain more visibility, trust, and revenues.

Good Luck!