Digital Marketing Consultant

Why Do You Need Digital Marketing Consultant?

Are you struggling with sales of your products, services or content online?

Most people don't realize they're spending until they're not. Digital marketing consultants can roll up their sleeves and work with you to identify how you can use digital campaigns, streamline your website, and make changes to your social media platforms so you can focus on more important things.

Our savvy marketers are armed with the tools, strategies and insights to achieve success in your space. We analyse the performance behind your digital marketing and help you find the work that converts the most.

What’s Included?

Weekly 1 Hr Zoom consultation with Digital Marketing Consultant

What Will We Discuss?

• Your goals/ milestones and vision

As a marketing consultant, some of the things we discuss with our clients are their goals and milestones, as well as their vision for their business. We want to know what they hope to achieve in the short- and long-term, and how they see their business growing. This helps us to develop a tailored marketing strategy that will support their overall business objectives.

Some clients may have very specific goals in mind, such as increasing sales by 20% within the next 6 months. Others may be more general in their approach, simply wanting to raise awareness of their brand or product. Whatever the case may be, we work with our clients to help them clarify their goals and develop a plan to achieve them.

In addition to discussing goals and milestones, we also talk about vision – what does the client want their business to look like in 5 years? 10 years? This is an important conversation to have, as it can help inform our marketing decisions and ensure that we are working towards a common goal.

• Evaluating existing marketing strategies

As a marketing consultant, we are always evaluating existing marketing strategies and brainstorming more ideas. This is an important part of our job because it allows us to see what is working and what is not working for our clients. It also allows us to be more creative in our approach to marketing, which is essential in today's competitive marketplace.There are a few key things that we keep in mind when evaluating existing marketing strategies:

1. Does the strategy align with the overall business goals?

2. Is the strategy reaching the target audience?

3. Is the strategy engaging and motivating the target audience?

4. Is the stategy generating results?

5. Is the strategy cost-effective?

These are just a few of the things we take into consideration when evaluating existing marketing strategies. If you have any questions about your own marketing strategy, or if you would like help brainstorming more ideas, please don't hesitate to contact us!

• Improve conversion ratio and get more leads/orders

One of the things we discuss is how to improve your conversion ratio. This is the percentage of visitors to your website or landing page who take the desired action, such as filling out a form or making a purchase.
There are many ways to improve your conversion ratio, and which ones you should focus on depends on your specific situation.

Our Expertise

• Market demand analysis

There are many factors to consider when analyzing marketing demand. At its most basic, marketing demand analysis encompasses understanding what potential customers want and need from a product or service. But it also involves studying customer behavior, including how they make purchasing decisions and what motivates them. Additionally, market research plays a role in identifying target markets and understanding trends within those markets. Get DIY Marketing Plan to Understand Market Demand

All of this information is essential for creating an effective marketing strategy. Without a clear understanding of customer needs and desires, it's difficult to create messaging that resonates. And without an understanding of customer behavior, it's challenging to design a sales funnel that leads to conversions. Market research can provide insights into which channels are most effective for reaching target audiences, as well as which messages are most likely to resonate.

By taking the time to understand all of these elements, businesses can develop a much clearer picture of how to best market their products or services. As a result, they can create campaigns that are more likely to generate leads and convert prospects into paying customers.

• Competitor research

It's no secret that in order to create a successful marketing campaign, you need to know who your competition is and what they're doing. This is where competitor research comes in.
Competitor research is the process of identifying your competition and gathering information about their marketing strategies, products, and services. This information can be used to develop your own marketing strategy and ensure that you are ahead of the game.

• Conversion funnel

The conversion funnel is the process that businesses use to turn potential customers into paying customers. The funnel begins with awareness, where the customer becomes aware of the business and its products or services. From there, the customer moves on to interest, where they learn more about what the business has to offer and decide whether it meets their needs. Next is consideration, where the customer compares different businesses and decides which one they want to buy from. Finally, the customer converts into a paying customer by making a purchase.

It is an important part of any business's marketing strategy. By understanding how the funnel works, businesses can more effectively market to potential customers and increase their chances of converting them into paying customers.

• Landing page

Our marketing expertise extends to every aspect of digital marketing, including landing pages. A well-designed landing page can be the key to a successful online marketing campaign, and our team has the experience and skills to create high-performing landing pages that will help you achieve your goals.

Whether you’re looking to generate leads, increase sales, or promote a new product or service, we can create a custom landing page that is optimized for conversion. We take into account your target audience, offer, and overall campaign objectives to ensure that your landing page is effective and drives results.

In addition to designing and developing landing pages, we also offer ongoing optimization and testing services to ensure that your page continues to perform at its best. Our team can make continuous improvements that will keep your conversion rate high and help you achieve your desired results.

• Website audit & UI/ UX

As digital marketing experts, we understand the importance of having a well-designed and user-friendly website. That's why we offer our clients a comprehensive website audit and UI/UX consultation to ensure their website is up to par and providing the best possible experience for users.

Our team will take a close look at your website's design, content, navigation, and overall user experience to identify areas that need improvement. We'll then make recommendations for how to improve the site's overall performance and provide a better experience for users.

Whether you're starting from scratch with a new website or looking to improve an existing one, our team can help you achieve your goals. Contact us today to learn more about our website audit and UI/UX consultation services.

• Google ads

Google ads are one of the most popular forms of online advertising, and for good reason. They are an effective way to reach potential customers, and they can be customized to target specific audiences.

Our team of marketing experts has extensive experience creating and managing Google ad campaigns. We will work with you to develop a campaign that meets your specific goals, and we will monitor your results to ensure that you are getting the most out of your investment.

• Facebook ads

Facebook Ads are a great way to reach out to potential customers on the world’s largest social network. Our team of marketing experts can help you create targeted ad campaigns that are sure to capture the attention of your target audience. We can also provide guidance on how to best use Facebook’s powerful targeting tools to make sure your ads reach the right people. Contact us today to learn more about how we can help you take your Facebook marketing to the next level!

• Instagram ads

Instagram is one of the hottest social media platforms with over 2 billion monthly users. This makes it a great place to advertise your business! Our marketing team has extensive experience creating effective Instagram ads that get results. We can help you target the right audience, craft catchy visuals, and write compelling copy to make your ad campaign a success.

• Social media

If you're like most businesses, social media is a key part of your marketing strategy. But it can be hard to keep up with the constantly changing landscape of social media platforms and best practices. That's where our team comes in. Our social media experts are up-to-date on all the latest platform changes and trends, so they can help you make the most of your social media presence.

Whether you're just getting started with social media or you're looking to take your existing efforts to the next level, we can help. We'll work with you to create a custom plan that fits your business goals and budget, and we'll help you execute it flawlessly. Ready to get started? Contact us today to learn more about our social media services.

• Influencer marketing

Influencer marketing is a type of social media marketing that focuses on using key leaders to drive your brand's message. These leaders can be celebrities, industry experts, or even everyday people with a large social media following. The key is to identify individuals who have influence over your target audience and then find a way to work with them to promote your brand.

• Video ads

Video advertising is one of the most effective ways to reach your target audience. Our team of marketing experts can help you create engaging video ads that capture attention and drive results.When it comes to video advertising, we know what works. We’ll work with you to understand your business goals and create a strategy that delivers results. From concept to execution, we’ll handle everything – ensuring your video ad is seen by the right people at the right time. Ready to get started? Contact us today to learn more about our video advertising services.

• Blogging

Blogging is a great way to build thought leadership and generate leads for your business. But it takes time and effort to produce quality content that will resonate with your audience. That's where we come in. Our team of experienced marketers can help you plan and execute a blogging strategy that will help you achieve your business goals. Whether you're looking to build brand awareness, drive traffic to your website, or generate leads, we can help.

We'll work with you to understand your target audience and what kind of content they're looking for. We'll then help you create and publish quality blog posts that will engage and convert your readers.

• Email marketing

Email marketing is one of the most effective ways to reach your target audience. It allows you to send highly personalized messages to a large group of people quickly and easily. Our team of experts can help you create an email marketing campaign that will get results.

We'll start by understanding your goals and target audience. Then, we'll create a custom email template that reflects your brand and style. We'll populate the template with engaging content that will encourage recipients to take action. Finally, we'll track the results of the campaign so that we can continue to optimize it for maximum impact.

Email marketing is an excellent way to stay top-of-mind with your customers and prospects. Contact us today to get started on your campaign!

• PR Campaigns

The team at our agency has a wealth of experience in creating and executing PR campaigns that get results. We know how to craft a story that will capture the attention of the media and the public, and we have the relationships with key influencers to make sure your message is heard.

We also understand the importance of timing when it comes to launching a PR campaign, and we can work with you to ensure that your announcements are timed perfectly to maximize their impact.

• SEO

SEO, or Search Engine Optimization, is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.