From High Costs to High Conversions: Fixing Lead Generation at Scale
A B2B SaaS company transformed its marketing funnel and slashed customer acquisition costs while tripling qualified leads.
- +3x
- Qualified Leads
- -52%
- Cost Per Lead
- 85%
- Pipeline Growth
Results
The numbers
+3x
Qualified Leads
Tripled inbound qualified leads within 4 months of campaign launch.
-52%
Cost Per Lead
Halved the cost per qualified lead through smarter bidding and targeting.
85%
Pipeline Growth
Sales pipeline expanded 85% giving the team more to close.
Starting point
Where we started
The business
A UK-based B2B software company offering network mapping and IT infrastructure visualization tools. The business serves enterprise clients but relied heavily on outbound sales and had little inbound marketing traction.
The challenge
Despite a strong product, the company struggled with high cost-per-lead and poor inbound traffic. The sales team was doing all the heavy lifting with no marketing-qualified pipeline to work from, creating a bottleneck on growth.
Approach
What we did
We restructured the demand generation approach from ABM-driven outbound to a scalable inbound-led model.
- ICP definition and buyer journey mapping
- LinkedIn and Google Ads campaign buildout
- SEO-driven technical content strategy
- CRM automation and lead scoring setup
- Monthly performance reviews and bidding optimization
Outcome
What changed
Brainito rebuilt the lead generation engine from the ground up, combining targeted paid campaigns with content that addressed real buyer concerns. A dedicated growth manager oversaw execution while the team focused on product and sales.
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