Project Details
Duration
120 Days
Industry
SaaS, B2B, technology
Services
Project Overview
Duration
120 Days
Industry
SaaS, B2B, technology
Marketing Performance
Traffic overview
Lead generation
Spend mix
About the Business
A UK-based B2B software company offering network mapping and IT infrastructure visualization tools. The business serves enterprise clients but relied heavily on outbound sales and had little inbound marketing traction.
The Challenge
Despite a strong product, the company struggled with high cost-per-lead and poor inbound traffic. The sales team was doing all the heavy lifting with no marketing-qualified pipeline to work from, creating a bottleneck on growth.
Our Strategic Approach
We restructured the demand generation approach from ABM-driven outbound to a scalable inbound-led model.
- ICP definition and buyer journey mapping
- LinkedIn and Google Ads campaign buildout
- SEO-driven technical content strategy
- CRM automation and lead scoring setup
- Monthly performance reviews and bidding optimization
The Solution
Brainito rebuilt the lead generation engine from the ground up, combining targeted paid campaigns with content that addressed real buyer concerns. A dedicated growth manager oversaw execution while the team focused on product and sales.
The Results
Qualified Leads
Tripled inbound qualified leads within 4 months of campaign launch.
Cost Per Lead
Halved the cost per qualified lead through smarter bidding and targeting.
Pipeline Growth
Sales pipeline expanded 85% giving the team more to close.
Qualified Leads
Tripled inbound qualified leads within 4 months of campaign launch.
Cost Per Lead
Halved the cost per qualified lead through smarter bidding and targeting.
Pipeline Growth
Sales pipeline expanded 85% giving the team more to close.
James Thornton
Brainito rebuilt our entire inbound engine. Within 4 months we had a pipeline we could actually rely on — triple the leads at half the cost. Our sales team finally had enough to work with.
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