Why Website Traffic Isn’t Converting into Leads?
Are you aware of the fact that web design and SEO go hand in hand? In order to generate the organic traffic you desire, merely focussing on keywords and content is not enough. Another important factor that must not slip from your hands is web designing. Today, we will talk about some important points that will help you in understanding the importance of web design.
No One Browse Through A Hard-To-Understand Website
What do you usually do when you come across a confusing website? You close it, right? In order to avoid that to happen to your website, you must ensure the website is user-friendly. Every time a person lands on a page of your website, he should instantly find what he is looking for. Therefore, during web design always think from the reader’s point of view.
If you feel like it’s even a bit complicated then make the necessary changes immediately. Most of the time the content that you post isn’t even readable due to the background. These are the small things that must be kept in mind as they highly affect the organic traffic you strive for. No one browses through an old and outdated website with the least relevant content.
Does Your Website Respond Quickly To The Visitors?
Website speed can be another reason behind visitors bouncing off from your website. Let’s be honest, no one likes to wait, right? It doesn’t take people long to go through the next one in line if it takes long enough to load. You might be unaware that your web design highly affects your website speed. As more and more people are trying to reach out through their mobile devices, how much patience can you expect? So you need to put effort into ensuring it loads in seconds. In order to ensure that to happen, take some time in deactivating plugins, use browser caching, and use a hosting company that responds quickly.
If you go for paid traffic, you wouldn’t want to lose your potential customers due to additional seconds your website takes to load, right? Because if that happens then you are paying for absolutely nothing as every passing second cost you visitors.
As discussed above, more and more people use mobile phones to access your website, it is essential for your website to be mobile-friendly.
Never Ignore The Importance Of Sitemaps
Every website includes pages that are crucial for its success and the ones that are comparatively less important. But how can search engines identify that? In order to ensure your most important pages are crawled and indexed, sitemaps come in the picture. Basically, it is a map of your website that helps crawlers understand the content on your website. Most of the websites avoid sitemaps and end up confusing the search engines. But there is no better way of communicating with the search engines other than sitemaps.
Are You Attracting Your Targeted Audience Or Potential Customers?
What’s the point of generating visitors if they do not turn into customers? SEO web design helps you reach out more to people you actually want to reach out to. This can be done by using text, imagery, widgets, and other important things that will attract your potential customers. In order to design a website that focuses on target customers, you need to conduct in-depth research and see what attracts and retains them.
The Bottom Line
These were some of the main reasons why a well-designed website plays a huge in SEO. In order to rank in search engines, spending an ample amount of time in web design is mandatory.
Make sure you conduct proper research and design accordingly. These simple things can highly benefit in the long run.
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