How to Market and Advertise a Small Business
As a small business owner, you know how difficult it is to grow and market your brand. A few wrong turns and your business could fail to the point where you lose it completely.
According to research, 20% of small businesses fail within their first year, mainly because they are following the wrong marketing tips that do not apply to their type of business.
Knowing the right marketing strategies will grow your business and skyrocket your sales. However, most generalized marketing tips miss the mark because they leave out some key points such as knowing your target audience.
So the problem is, what are the right marketing tips that apply to most businesses, and how can you apply them to your target audience?
Thankfully, we've created this article to answer those questions. Keep on reading to learn the best marketing tips to fuel and grow your business!
1. Know Your Target Audience
Before you even begin to follow any marketing tips, you need to know who you are marketing to. There are a few steps you need to take to discover who your business is here to serve:
Create reader personas: Understand your customer's interests, lifestyles, pain points, average income level, etc.
Use Google Analytics to discover who is currently attracted to your brand and speak to them.
Research your competitors and find out who their current audience is.
Find your target audience on Facebook using their intelligent insights.
Monitor your social media activity and engagement.
Doing these steps will lead you in the right direction as to who your target audience is and what their pain points are so that you can speak to them through your marketing directly.
2. Make Videos
Videos are the new king of any marketing plan because they provide you with the opportunity to showcase your talents and share your energy. If you are the face behind your brand, it is especially important that you show who you are and "humanize" your business.
This will make people relate to you more and help you to establish relationships with your ideal customers.
3. Use Social Media
Social media is free advertising, that is if you do it right. There are numerous platforms available from Twitter to Facebook, Instagram, Pinterest, LinkedIn, and more. The trick is to know which platform your target audience uses and work from there.
4. Create a Blog
A blog is a perfect way for you to share your knowledge with the general public, especially to those who do not already follow you on social media. If you learn how to optimize your blogs with the right SEO techniques, your blog will drive major traffic to your business and sales.
5. Use Search Engine Optimisation
Using the right search engine optimization (SEO) will increase your website traffic, and with great sales copywriting, it will ultimately convert into more leads for your business. Knowing the right SEO strategies such as keyword research and implementation, link-building, and image optimization will help your business rank better on the SERP (search engine results page).
Learn More Great Marketing Tips To Boost Your Business Growth
There you have it! These marketing tips are the fuel to skyrocketing your business growth and creating more sales. Use one strategy and learn how to master it before moving on to the next.
If you want to learn more about how to maximize your marketing potential, feel free to contact us at any time!
Struggling With Digital Marketing?
Get Step by Step DIY Marketing Plan & Discuss Your Growth Challenges With Our Digital Marketing Consultants!
