10+ Instagram Influencer Outreach Templates That Won’t Get Rejected
Here are the following customizable and strategic templates I have created for you that you can use to contact the influencer, for follow ups and includes a contract template that you can use, especially if you are dealing with bigger budgets.
1.Product Shoutout - Outreach Template - Version 1
Hi [name of Influencer],
My name is [your name] from [company]. I have been personally following you for a while and really enjoy your content and am impressed by how well you’ve done with [other brands promoted on the page].
I’m reaching out to you because I have a product that I think your audience would find valuable. It would really help our company. Our products [benefits of your products]. Would you be willing to test and review [product]?
We’d be more than happy to share you a sample, and in return could you help [What you need them to post i.e. an image or IG stories post]?
Thanks for your time,
[your name]
2. Product Shoutout - Outreach Template - Version 2
Hey [name of influencer],
My name is [your name] from [company] on Instagram. I’m reaching out to you because we sell [your product] that we think you and your audience would appreciate!
Did you know that [product] has many benefits for [target audience of the influencer] including:
● [list one way your product will benefit them and their followers - ideally in bullet points]
● [list the benefits and advantages of your products - ideally in bullet points]
● [list the benefits and advantages of your products - ideally in bullet points]
I can provide free samples for you to review; and in return would you be able to help post it on your IG account to your audience?
Thanks for your time!
[Your Name]
3. Shoutout For Shoutouts - Outreach Template
This template works better as direct message rather than emails
Hi [name],
I really like your post [link to the post of the influencer’s account ]. You’ve got a great feed and I’ve learnt alot from you!
My account [@mention your instagram account ] also [something that is similar to the influencer account] and I feel that your audience would love it too.
Would you be interested in supporting each other by cross-promoting each other’s account? We can start with a simple Instagram Story shoutout to begin with.
Many thanks and keep up with the amazing content!
Best,
[Your Name]
4. Paid Shoutouts - Outreach Template
This template works best if the objective is to increase followers or to increase brand awareness
Hi [influencer’s name],
I just want to say thanks for sharing [something that you learnt or found interesting from this influencer’s account] from your account, I am learning a lot!
I’d like to buy a shoutout [delete accordingly: image/story] post from you, that contains no product or service advertising. The main goal is to increase exposure to my content which I think would be relevant for your users as well!
I would like to [detail your requirements whether you want the influencer to provide the image or for your to provide the image, caption and so on]
What would be your price for a shoutout like this one? Many thanks for your time,
[Your Name]
5. Paid Shoutouts - Outreach Template
This template works best if the objective is to increase sales
Hey [Insert Influencer Name],
I have been following you on [insert social media platform] and really loved your [their specific posts] on [their niche]. [Insert another sentence about their feed that you like].
My name is [insert name here] and I work for [insert company name]. We are a [one sentence that describes your business].
We see that you are also [what they do that is similar to your brand], and I am reaching out to you to see if you would be open to trying out our [product or service] and doing a collaboration together!
To compensate your time, we’d like to offer you [x amount of money or other products that you can offer] as well!
Let me know if you are interested and I will send more details! Thanks!
[your name]
The next step after you have sent the initial message, it’s time to send a Follow Up email. Here again I provided you a template to make sure to use them as a follow up 3 days after the first message.
6. Follow Up Template - if they do not respond - version 1
Hey [influencer name],
Hope you are well. I just want to quickly follow up and check if you're still interested in our [your product or services offered in your initial email].
[A quick sentence to describe your product again] . [Rephrase in 1 or 2 sentences your offer again that you sent in your initial email]
Thanks and I look forward to hearing back from you, Have an awesome day,
[Your name]
7. Follow Up email - if they do not respond - version 2 Hi [name]!
I’m [your name] from [company]. I sent you an email [since you sent the first email] about [your offer] that I think could be beneficial for us to collaborate on.
I thought you’d be interested in working on this project because [reasons how their audience will like your offering].
Thank you again for your time and let’s figure out how we can make this a successful collaboration for you.
Best,
[your name]
If they still haven’t answered I suggest that you do another follow up 7 days after the 1st follow up and another one 7 days after the second follow up.
You have to stay persistent, the larger the following the Influencer has, the more difficult they are to reach and that’s totally normal. It’s not that they don’t want to work with you, it’s simply because there are so many people messaging them that they have probably missed your message!
Never feel that you’re harassing them as long as you are genuine, staying professional and not repeating the same message over again, they will reply back to you!
8. Contract Template
Сonsult your own legal counsel about exact wording
This template is meant to serve as a reference
1. Introduction
This Instagram Influencer Marketing “Agreement” is entered into on [Date] by and between the independent “Influencer Contractor” [Influencer Name] and the “ Client” [Your Company Name].
WHEREAS, the Influencer Contractor offers influencer marketing services by way of posting promotion content as requested by the Client (individually, each a “Party” and collectively, the “Parties”).
These Parties acknowledge and agree to be legally bound to the terms and conditions of this contract as follows.
2. Project Details
The Influencer Contractor agrees to deliver the following as required by the Client.
l [Influencer name] + [Influencer’s Instagram] post/s about [Content Topic] to be delivered in [Image or Video or Instagram Stories] format on [Deadline Date + Time Zone]
l [Insert other requests following the format above]
Each post must be:
l Submitted for review at least [X] days before the deadline [Optional]
l Kept live for a minimum of [X] days after posting
Content Guidelines
Influencer Contractor should post content adhering to the Client’s “Content Guidelines” as follows:
● Avoid the use of vulgar language or reference to religion or politics.
● Optimize for the following keywords in blog posts:
[Insert required keywords]
● Use the following hashtags on social media posts:
[Insert required hashtags]
● will @mention [Client’s Instagram account name] + tag [Client’s Instagram account]
3. Exclusivity Agreement
For the duration of [X] days after the end of the Campaign, Influencer Contractor will not provide similar services to the Client’s following competitors:
[List Names of Your Competitors]
4. Success Measures - this is optional but if you do include Key Performance Indicator measures, note that the influencer fee will be very high
To receive the agreed bonus amounting to [X], the Influencer Contractor is expected to, within [X] days after the Campaign ends, generate a total of at least: [X] Traffic Referrals
[X] Conversions with their special link [Insert UTM/code the influencer should use]
[Any other KPI requirements]
Before the Campaign starts, the Influencer Contractor agrees to share access to metrics monitoring apps as requested by the client.
Additionally, within [X] days after the Campaign ends, the Influencer Contractor agrees to share screenshots to any metrics as requested by the Client.
These include but are not limited to:
Instagram Business Insights
5. Fees & Compensation
Client will pay the total amount of [X] to Influencer Contractor via [X method] within [X] days after the agreed invoice date.
As an independent contractor, Influencer Contractor is not entitled to any employee benefits of the Client and is responsible for the withholding and payment of all taxes associated with this project.
[Add any other payment terms as necessary]
6. Copyright
Influencer Contractor acknowledges and agrees that the Client shall own, exclusively and in perpetuity, all rights to all content produced and paid for under this Campaign.
Client is free to modify, translate, republish, or reuse any components of said content in any way they so desire.
7. Legal Obligations & Compliance
The Influencer Contractor agrees to comply with all applicable law, including publishing any required, FTC approved disclosures for all paid/sponsored posts under this Campaign.
8. Confidentiality Agreement
The Influencer Contractor shall not disclose financial terms, marketing plans, and other material or information related to this Campaign to any third parties.
9. Declaration & Signatures
This Agreement and the interpretation of its terms shall be governed by and construed in accordance with the laws of the State of [State] and subject to the exclusive jurisdiction of the federal and state courts located in [County], [State].
The following signatory Parties declare that they have read this document, agree to all its terms, and accept the repercussions from breaking any stipulations in this contract.
Signed:
_________________ __________________ __________________ __________________
[Name] [Influencer] [Signature] [Date]
_________________ __________________ __________________ __________________
[Name] [Client] [Signature] [Date]
If you are looking for Advanced Influencer Marketing guide, get Instagram Executive Master Course https://naivedigital.teachable.com/p/advanced-influencer-guide/
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