Marketing Strategies For Hair Salons

The pandemic era was a challenge for many businesses, and so was a far hair salon. But fortunately, we have overcome that time, and now the companies can perform better. Hair salons can again rise in the industry with the right marketing tactics. Making a successful marketing plan takes time, effort, and money, but it can help a business grow. The main purpose of marketing is to increase profit, make new prospects, and keep current clients loyal to your hair salon. It can be difficult to survive in this world of huge competition without learning the background knowledge of a business and new technology expertise. 

Now as this is the world of technology, most people check for service on the internet. Then they compare related services in their location to make purchases. So there is a need for strong digital marketing strategies to help a business grow and set itself apart from its competitors. You should first acquire the necessary field knowledge before acting on the inside. You can also learn from your competitors. However, if you are a beginner and need help increasing your salon's visibility, we are here to help you with a simple and easy guide. 
No matter what type of salon you run, small or large, you need to follow these marketing techniques to grow in this industry. So let's dive into this deep picture to build a strong hair salon brand. 

Have a Website 

A website is an essential tool for promoting any business. It allows us to always remain open to existing and new prospects, and it can inspire clients to book an appointment at your salon. It is a place where you can customize your content to reach your target clients. As you know, you are not selling a physical product; you are the experience of sale and service. You must create a website that speaks about your services. It should include images from inside and outside your hair salon. You can add photos while giving service to clients. 

Remember, the clients can choose another salon in the town if you are selling experience differently. Make everything exciting for them so they can quickly book an appointment. Share and create content for each age group to appeal to your target clients and encourage them to choose your services. Add photos of old professionals taking services from your salon and write down the benefits, like stress relief from a head massage at your parlour. 

Another important thing to consider while building a great website is optimizing it for mobile. Most of the target audience perceives a site by using smartphones, and if it takes too long or does not show accurately on mobile phones, the clients may leave your site and not return. It can be a great loss. So make your site friendly for all types of devices your target client’s use to purchase or search for a service. 

Furthermore, SEO is essential to getting organic traffic to your website. It is as manageable as it sounds; you can achieve this strategy with little effort. SEO allows you to create content according to the interests of your potential clients, so the website always runs smoothly and doesn't lose its appeal. It should be simple to navigate because people are impatient and cannot wait for a site to load after some time, and they will most likely never return to your site if it takes too long to load.

Use online Directories 

Online directories are efficient at improving the listing of a brand. There are many online directories that offer free sign-in and registration. So claim a business and make a free account on all or some of the online directories. Some guides might ask for charges, but these will keep your bank intact. Be sure to use the exact address, name, and other details while registering for an online directory. It should be similar to your website and Google Business profile; otherwise, Google will de-rank your listing. Fill out all the tabs to increase the possibility of getting a high rank. 
Ask your clients to leave their precious reviews on your Google Business listing. Offer them some coupons, discounts, and giveaways for leaving a review. Pay them gratitude and mention them to provide value to their words. It will make them loyal to your hair salon, and they will come again and again, which is very profitable for your business. 

Send Appointment Reminders

People who go for a new hairstyle or transformation don't stick to one and keep changing it regularly. It means they will come again, but it depends on how you retain them. First, give them excellent services if they never consider booking other salons. You should train your staff to always ask your clients about booking the next appointment or when they will return for re-service. It would help if you remembered it, as it is essential for keeping the current clients. 

Ask your clients to book the next appointment after their current service. It is good for improving the number of bookings and reducing the chances of losing an existing customer. If a client books an online appointment using your website, send a reminder to them for the next meeting. Keep them engaged by regularly updating them on what services they can expect on their next visit. It will build a strong connection with clients, and you can get more loyal clients for your hair salon who stay long-term with your company. 

Grow Facebook and Instagram Following 

Social media lets you reach a wider market with millions of active users regularly. It can increase brand awareness and the number of followers on your social media accounts. It would help if you adopted these strategies to increase your Facebook and Instagram followers. Create engaging content on these platforms to retain current clientele and impress new prospects. Ask your clients to post their pictures from your salon after taking service by tagging your brand and reposting it to increase customer engagement. 

Make short, informative videos or some transformation process videos to grab the attention of your target audience. Instagram is a great platform to spread brand awareness with visuals. Make sure to post regularly on Instagram and Facebook to let people connect with you. Schedule to post after some time, so don't let people forget about you. 

You can also deploy paid social media campaigns to ensure your brand is visible to your target clientele. Add a "book now" button on your ad to let interested clients get an appointment quickly. It is helpful to get real conversions for your brand. Keep editing your campaigns to get more successful results. Be responsive and ensure an online presence to answer clients' questions and get engaged and loyal clients. 

Google Local Ads 

In every business, the owners want to improve their rankings and have their website in the top search results to increase brand visibility. They want to be listed when potential customers look for a salon in their area. However, if there is a lot of competition from other hair salons in your area, it may be difficult to get your website to the top of the search engine results, as it is with paid search campaigns. You might not get listed in the top search results even with an excellent website and SEO. So it's better to use paid advertisements to get noticed quickly. 

Create a strong campaign based on your niche and target audience so that only potential clients who are going to book an appointment click on your ad because you will only be charged for each click on the ad. Add relevant keywords to ensure that only prospects see it. Because you own a salon, no one will come from far away, so limit your campaign to displaying only on the windows of people who can easily come to your salon and live within a short distance. Add specific words that the local clients use to search for a salon service. Add some special services or offers in your ads to make sure that when a prospect clicks on the ad, they will book an appointment. It will increase the chances of more potential customers reaching your salon and increase profits for the brand. 

Niche Specific Blogging 

Blogging is a great marketing strategy to attract a niche audience. Every business deploys the power of blogging to increase its credibility and authority. Beauty salons also use this strategy to build organic traffic to their sites. It improves your Google listing, as people can easily find you when your blogs contain the same keywords. Most people search online before making purchases and prefer to buy services or products with which they are familiar.
 First, you should create quality content that your audience loves to read, share, and mention. Choose the keywords that users are using to look for a salon service online in your area. If the data is about the interests and requirements of clients, it will improve your website's ranking over the long term, which will help you do more business. 

Partner with Influencers 

Nowadays, all businesses, whether small or large, leverage the power of influencers to increase brand awareness and visibility. And due to the influencers, traditional advertising methods are losing interest. So you should partner with influencers to do more business. Give them free hair transformations and ask them to post the before and after pictures of the changes from your salon on their social media accounts. You can also give them access to your site so they can promote your services directly. When they post a picture from your hair salon, you will surely start getting more bookings, as their fans will love to see this transformation. 

You should take advantage of this strategy if you need more budget to hire a big beauty influencer. You can still grow by partnering with a small local influencer. These clients might already be on your current customer list, so look at them and ask them to promote your services. Give them discounts or pay them for each referral. Their fans will stick with your brand for a long time, which will increase engagement and retention.

Send a Newsletter or Postcard 

Mail marketing is another solution to retain existing clients and attract new ones. It would help if you created an email newsletter for your hair salon to build the confidence of clients in your brand. It might take some time to make an effective newsletter, but it will be very productive. Be sure you are not overloaded with massive information to keep your clients informed and engaged, so add only the useful information, with some content like beauty tips or blog links. Make each part of the newsletter a headline and keep the tone casual. Add a photo in the newsletter that is worth more than plenty of words, and add a call-to-action button or link to grow your website traffic. Add a subject while sending an email newsletter to your list. 
You can also send postcards to your target audience. It will promote the salon experience. Offer a discount to those who come with the postcard. 

Sponsor a Local Event

Events can help drive sales and increase traffic. You should sponsor local events like giving a free head massage at a teacher training event, or if you have a spa, you can offer free foot massages to marathon runners. It will increase the credibility of your brand. Seasonal events can also be a great way to show your road to your prospects. Introduce special offers on special events like Christmas, Father's Day, or some other national or international day. You can offer a gift card according to an event, and it will make your brand trustworthy and help you get more profit. Make certain that no discount you submit leaves you out of pocket. So think carefully before introducing any value.

Wrapping Up

It is not sufficient to have a marketing plan for your salon in your book or make a website, pages on social media, or accounts on other platforms. You have to make it work by adopting different methods like advertising, blog posts, influencer marketing, and others to engage with your target audience and keep them updated about your services. 

Bring special big-day offers to make your brand visible to more prospects. Use all possible methods to encourage people to step into your salon. Discounts and special offers will always be well-spent because they will attract more people, which results in more sales and higher conversions. Make sure whatever you include in your marketing strategy is achievable and productive. 

This article will be helpful for you; however, if you have a budget or do not have enough time to handle your marketing plan, consider hiring a consultant who can help you reach target clients with the right marketing tactics.