Revitalizing Healthcare Marketing: Shiv Jyoti Eye Hospital's Journey
Shiv Jyoti Eye Hospital, a premier eye care provider in Ahmedabad, offers advanced treatments like Contoura LASIK surgery. Despite launching a new branch and investing heavily in Facebook ads, the hospital faced challenges in attracting patients, with low conversion rates and underutilized OPD services.
The Challenge: High Ad Spend, Low Patient Turnout
Upon opening their new branch in Ahmedabad, Shiv Jyoti Eye Hospital invested significantly in Facebook advertising to attract patients. While these efforts generated leads, the conversion rates remained low, and the OPD services were not reaching their full potential.
Brainito's Solution: Comprehensive Digital Strategy
To address these challenges, Brainito implemented a multifaceted digital strategy:
Search Engine Optimization (SEO): Enhanced the hospital's website content and structure to improve organic search rankings, making it easier for potential patients to find their services online.
Google Ads Campaigns: Launched targeted Google Ads focusing on high-intent keywords related to eye care and Contoura LASIK surgery, ensuring the ads reached individuals actively seeking these services.
Facebook Ads Optimization: Refined the existing Facebook ad campaigns to better target the desired demographic, using compelling visuals and clear calls-to-action to increase engagement and conversions.
Robust Follow-Up System: Established a systematic approach to follow up with leads generated from online platforms, ensuring timely communication and appointment scheduling.
Social Media Presence Enhancement: Improved the hospital's social media profiles to increase brand visibility, share patient testimonials, and provide valuable eye care information to the community.
The Results: Significant Increase in Patient Volume
The strategic interventions led to remarkable improvements:
Over 20 Daily OPD Patients: The hospital now consistently sees more than 20 outpatients daily, indicating a substantial increase in patient engagement.
4-5 Daily Contoura LASIK Surgeries: There has been a significant uptick in the number of Contoura LASIK procedures performed daily, showcasing the effectiveness of the targeted marketing efforts.
Enhanced Revenue: The increase in patient volume and surgical procedures has led to a notable boost in the hospital's revenue streams.
Conclusion
Brainito's comprehensive digital strategy effectively transformed Shiv Jyoti Eye Hospital's patient acquisition approach. By optimizing online visibility and implementing targeted advertising campaigns, the hospital experienced a significant increase in both OPD visits and surgical procedures, solidifying its position as a leading eye care provider in Ahmedabad.
FAQs
Q1: What specific SEO strategies were implemented?
The SEO strategies included optimizing website content with relevant keywords, improving site structure for better user experience, and building high-quality backlinks to increase domain authority.
Q2: How did the Google Ads campaigns improve patient acquisition?
By targeting high-intent keywords and optimizing ad copy, the Google Ads campaigns reached individuals actively searching for eye care services, leading to higher conversion rates.
Q3: What changes were made to the Facebook ad campaigns?
The Facebook ad campaigns were refined to better target the desired demographic, with improved visuals and messaging that resonated with potential patients, resulting in increased engagement.
Q4: How did the follow-up system contribute to increased conversions?
The follow-up system ensured timely communication with leads, providing them with necessary information and assistance in scheduling appointments, thereby increasing the likelihood of conversion.
Q5: Can these strategies be applied to other healthcare facilities?
Yes, the comprehensive digital strategy implemented by Brainito can be tailored to suit the needs of various healthcare facilities aiming to improve their online presence and patient acquisition.
