Book Marketing Strategy Plan for Authors

Book marketing might be annoying because it can take you out of your comfort zone, and you must make more efforts to reach the target audience. Writing a book is a complex task because many cannot do so. After writing completely, you need to make a marketing plan for increasing sales and reaching potential clients. It is a step of make and break. That is why you need to plan everything for marketing your book. 

If you are worried about this, contact us for a complete marketing plan. This article also lends multiple helpful ideas for book marketing strategy plans for authors. Let's get started. 

Develop a compelling title 

The title of a book gives an idea to the reader about what they will get from the book. So be sure to give a title relevant to the story you included in the book. You have to develop a compelling title that draws the reader's attention. Only use the necessary keywords and make the title italicized. You can also use some famous quotes from your book as a title. But make sure your readers can understand it and develop an interest in reading your book. 

Build a compelling book cover

You must develop an original and informative book cover to create a positive impression on the targeted readers. It is essential in marketing a book because you can fail to get leads if the book cover is not designed appropriately. You should get the services of a professional to build a compelling book cover. 

Write a captivating blurb (book description) 

Your book's metadata is essential while marketing your book and planning promotional events. It is a one-page book description where you should write all the relevant information about the book in up to 200 words. You should write critical details of the book, like what it is about and why readers should prefer buying it if they like. Book descriptions should be simple and easy to understand. It is one of the main elements of taking a book to sale. 

Social media marketing 

Social media adds oil to your book's promotion because it is where you can meet your leads and gain new leads. On this platform, you need to use appropriate tools, and you can increase sales up to three times more. Feel free to start from zero, so keep trying even if you have no or few followers initially. You can promote your book on different social media channels for example, Facebook, Twitter, YouTube, Instagram and Pinterest. Create profiles on all the mentioned channels and start your writing journey. It will introduce you to the right people, and your site will get more traffic. 

Plan your events and promotions well in advance 

While trying to market your book as an author, you must plan all the promotion activities, such as which events show you need to arrange to reach your prospects. It is essential to complete each process in a specified time.  

Get reviews of your book before it launches

You can get reviews of your book before launching it into the market. Yes, you have read right. Ask friends, colleagues, and reviewing companies to give feedback by reading your book digitally. Understanding how readers will behave when you reveal your book is helpful. In this way, you can also improve and overcome the flaws that might be hectic for you after launch. You have to be creative to influence your reader. With more positive reviews, there is a possibility of high book sales. Share the reviews on your social media pages to encourage and attract people to your website. 

Start blogging early in the process

Another ideal way to deliver a message of your book to your reader is to start blogging as early as possible. Don't wait for the launch of the book. It will attract more traffic towards your website. If you are posting SEO blogs, there are more chances for you to reach organic clients, and your website will also appear on top search results on Google. You can share content about your journey to becoming an author and details about the book, like when it will be launched and what features it contains that makes it a must-read book. Be sure to share accurate details because it is a matter of success and failure. 

Network 

Networking is essential; you must connect with the influencers and potential readers. Update your email list before launching your book and stay in contact with all the subscribers by sharing further updates about the book and posting content related to your book. It will keep them engaged, and they will prefer to buy your book. 

Get media mentions 

The press release is also a way to highlight your book and increase sales after launching it. So share the critical aspects of your book with the editors and arrange a press release. In the beginning, you can start with local newspapers, magazines and news shows and then gradually proceed to higher scales. When you get a positive response to the press release, make a pitch for the successful sales of your book.

Speak at events

You must decide if you are comfortable and confident enough to speak at different events. You can go live, attend local events like charity and sports competitions, and plan contests to promote your book where you will meet people face-to-face. In this way, you can work only on your strengths. Please list events in the process, like book fairs, podcasts and other events like it. You can also seek our professional's help to seek guidance or the experienced authors who can advise you to attend only the events that are right for your domain. It is a low-cost and productive solution to becoming a successful writer. 

Try Google and Facebook ads

It is beneficial to focus on the targeted people through Google and Facebook ads. It might be a headache for you if you are doing it for the first time, but you can learn from different authors and other resources how advertisements can help market your book. With your advertisement budget, you can target readers. You can also get our services for Google ads to reach the target clients or hire professionals for this purpose. 

Takeaway 

These marketing strategies will help you promote your book effectively when it is ready to publish. Moreover, our services can take you from the beginning to a successful marketing goal.